Choosing In-house Affiliate Tracking Software

[Linda Buquet]

If you are thinking about launching a new affiliate program or even if you have an existing affiliate program that's currently on a network, sometimes you want to add an in-house program. Finding in-house tracking software that does everything you need is a tricky proposition, especially if you have not thought it through and don't know everything you could potentially require.

CT Moore, over at the Revenews blog just did a really comprehensive post covering everything you need to evaluate to be certain you cover all your bases when selecting an in-house tracking solution.

<strong><a href="http://www.revenews.com/ctmoore/choosing-affiliate-software/">Choosing Affiliate Software</a></strong>

If affiliate marketing is an important part of your acquisition strategy, then you might want to consider bringing your affiliate program in-house. Doing so offers you more control of your affiliate database and tracking, and there are increased efficiencies because you?re not outsourcing a major part of your marketing strategy.

Of course, if you?re going to bring an affiliate program in-house, you better make sure that the software you choose to power it is up to par. Otherwise, your base of affiliates is unlikely to switch over from promoting your network-based program to your in-house one.