techable
Active Member
Hi Sam,Hey Dave, Its the loyal YT subscriber again here in Affiliate Fix. I wanted to post in private to you and reckoned this would be the way to go. I have been actually following all your videos and following your blueprint on Bing ads with broad and brand keywords and with quite high bids too. I have a budget of $50-$100 as suggested by you. However, I reckon I'm going wrong somewhere cos there have been no impressions and so no clicks leave alone any sale. Like I mentioned in one of the YT posts, one of my campaigns had about 1700 impressions and about 20 clicks. But sales =zilch! Subsequently, on the other campaigns, nothing, no impressions, no clicks, and obviously no sale.
Suffice to say, I sure am going wrong somewhere but am just not able to figure out where. Especially when I see people making sales using your blueprint!!!
Can you help me out here personally with a one on one or if that's a no-no, suggesting someone who can guide me to do the right thing? Would really appreciate any kind of help.
Thanks much Dave.
Regards,
Sam
Sure. Thanks for listing some of the details of your campaigns, but it would be good if we could go a bit deeper.
Regarding 1,700 impressions and only 20 clicks. That's barely over a 1% CTR. Were you brand bidding? If so, you need assess why people are not clicking on your ad. Is it the wording? Or is the ad position too low (eg. position 4) and no one is noticing your ad unless they really look?
Regarding 20 clicks and no sales, this isn't unusual. 20 clicks is a lot when you're spending $3 - $5 per click, but it's not a big enough sample to draw particularly negative conclusions. One thing you will want to check is that you ad, lander (if you're not direct linking), and the sale page contain a congruent message. If your ad or lander says 90% discount, but the sale page contradicts that you will lose potential sales.
Regarding no impressions on other ads, check the ad preview tool and make sure your ad is actually showing. If it isn't you need to address why. If it is, you need to find out why it's not getting impressions. It "showing" but not getting to page 1? Is the product is question just not that popular so there are no searches? Are there other ads for this product? If not, then that's an indication no one is searching for this product.
Check out those things and let us know what you find!
Cheers,
Dave