Over the years copywriters have been using a strategy that is still working today. This strategy makes your customer the hero of the story. Make the sale page about them, and paint a picture of their heroism in solving that problem with your product. Don't make the hero of the story you or your product, let your customer be the hero.
This copywriting strategy will make your potential buyers feel good about using the product, as they'll want that heroic story of the solution to be realized.
Template To Craft A Story And Make Your Customer the Hero Of The Story
Every story needs a hero—someone you relate to as they overcome obstacles on their journey toward happily ever after. But who’s the hero of your story? And does that change depending on how you phrase your message?
It seems logical to show your prospects and customers that you understand their world by positioning yourself as a member of their tribe. The word “we” implies that the provider and buyer are “in it together.” But research shows that when you use this type of we-phrasing, your buyer will be less likely to take action. Instead, use a YOU phrase.
A typical hero’s journey goes something like this:
1. The hero is a character who struggles with a problem
2. The hero meets a wise mentor who understands their problem(your service/product)
3. This mentor gives the hero new insight, provides a plan, and drives them to action
4. Armed with newfound confidence and a plan, the hero faces their problem
5. The hero overcomes the problem, realizes their potential, and reaches their goal, happy ever after.
Paint a picture telling a story with this template using your customer as the hero. In your story, your buyer is the one who needs to save the day, not you. Your role is that of the mentor. You’re there to help your prospects and customers.
You should always tell the future tales of your customer's heroism when they use your product.
Thanks for reading.
This copywriting strategy will make your potential buyers feel good about using the product, as they'll want that heroic story of the solution to be realized.
Template To Craft A Story And Make Your Customer the Hero Of The Story
Every story needs a hero—someone you relate to as they overcome obstacles on their journey toward happily ever after. But who’s the hero of your story? And does that change depending on how you phrase your message?
It seems logical to show your prospects and customers that you understand their world by positioning yourself as a member of their tribe. The word “we” implies that the provider and buyer are “in it together.” But research shows that when you use this type of we-phrasing, your buyer will be less likely to take action. Instead, use a YOU phrase.
A typical hero’s journey goes something like this:
1. The hero is a character who struggles with a problem
2. The hero meets a wise mentor who understands their problem(your service/product)
3. This mentor gives the hero new insight, provides a plan, and drives them to action
4. Armed with newfound confidence and a plan, the hero faces their problem
5. The hero overcomes the problem, realizes their potential, and reaches their goal, happy ever after.
Paint a picture telling a story with this template using your customer as the hero. In your story, your buyer is the one who needs to save the day, not you. Your role is that of the mentor. You’re there to help your prospects and customers.
You should always tell the future tales of your customer's heroism when they use your product.
Thanks for reading.
