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Email marketing of gmail

Use an ESP (email service provider)

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The usual ... SMTP server reputation really matters with Gmail Paranoids in particular
 
The following was the first result of a search on Google.


Gmail supports SMTP, a protocol that allows users to send emails through their Gmail accounts using third-party apps or email clients:


  • SMTP server: The default Gmail SMTP server name is smtp.gmail.com.


  • Authentication: To send emails, users must authenticate with their Gmail or Google Workspace account and password.


  • Security: Gmail's SMTP server uses TLS encryption and automatic spam detection.


  • Integration: Users can configure Gmail's SMTP server with almost any email client or application, including Outlook, Thunderbird, and WordPress.


  • Delivery rate: Gmail's SMTP server has a high delivery rate.


    • Sending limits: Gmail limits users to 500 emails per day. To avoid getting blocked, users should start slow and send 40–100 emails per day.

To set up Gmail's SMTP server, users can:
    • Set the server name to smtp.gmail.com
    • Set the port to 587
    • Set the connection security to STARTTLS
    • Set the authentication method to normal password
    • Enter their full Gmail email address as the username
    • Enter the app password generated if 2-step verification is enabled
    • Click Done to save the settings
    • Send a test email to verify the integration
 
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