CopyWriting Books

[Anthony Little]

I've been trying to work on my Copywriting skills. I wanted know are there any Copywriting books you recommend.

 

[azgold]

Yup.

Check out these threads, lots of terrific advice and recommended reading:

how to master copywriting?
Some Copywriting tips
How to get started with copywriting?
How to Become a Professional Copywriter
Ask Me Anything - NLP Principles to Power Up Your Copy

I would pay special attention to Cashvertising and the Gary Halbert Letter. Just my personal opinion, both are excellent!

 

[Ben@Advidi]

Great question. I love seeing curiosity/research on your list!!!

azgold listed some great threads. Here's what I think give copywriters their advantage:

Curiosity (synthesis of knowledge is the copywriter's true advantage)
Humility (see opportunities in rare places)
Bravery (willing to ask for the sale)
Passion (you have to love what you do, or your ideas will stagnate)
Emotion (people make decisions emotionally; great copywriters can emulate these emotions in words)

Research is vital, wordplay is nice, tactics like open loops/scarcity are helpful... but all that comes easily when you focus on developing like these traits

just my opinion of course

 

[Graybeard]

https://www.amazon.com/Laws-Subtrac...r=1-1-catcorr&keywords=6+rules+of+subtraction

I liked this book

K.I.S.S. philosophy to extremes
Attention span is a big issue in writing copy ...

 

[pomeshka]

i didn't know that such books exist. interesting

 

[benway20]

That's an interesting book though. I might check our local bookstore if they have a copy.

 

[andrebless]

Adaptability.
Researching your way to good content.
A good understanding of SEO.
The ability to get focused.
Time management.
Editing, editing, and more editing.
Staying in demand.

 

[Drake Marketing]

Not exactly copywriting, but Bird by Bird by Anne Lemott is pretty good - it's about writing in general, including fiction. worthy of building a workshop around.

 

[Mansi shrivastav]

We need good skills for a copywriter as Refined writing skills to be a great copywriter, we need to write well, understanding of user experience and writing with empathy. Good English language skills are the most important and curiosity and great listening skills. I think this is an important skill for a copywriter.

 

[strickie]

Cashvertising, Scientific Advertising, Ogilvy On Advertising

 

[johnymay]

I recommend Some Copywriting tips

 

[Graybeard]

If you want to write English copy you need to understand the use of words.
'we' and '( all | many |some ) of us' do not mean the same thing.
^^ demand and suggest have very different meanings.
What are 'imperatives'? | Learn English
'we' are asking and 'we' are telling <<< note how he uses we

• WE are going RIGHT NOW!<<< Used as an imperative or demand.
• Can we go now? Are you done? <<< A pseudo polite demand
• May we leave now? Asking to leave (politely) <<< Asking permission
• We went out to eat after going to the zoo. <<< A narrative in the past tense.

English is a very hard language to learn correctly.
A native English speaker (one that is educated) sees these type errors instantly and whatever is being said loses credibility.
The MOST important thing is competency in the language you are trying to write copy in.
Either write copy in your own language. Or, pay someone to write it or to edit any copy that you do in other than your native tongue.

That is --if you want your ad or web copy, (in our context here), to work well.
It's time and money well spent.

 

[JuliaSar]

I've read Ogilvy, it is basic but seems a bit outdated...

 

[azgold]

I've read Ogilvy, it is basic but seems a bit outdated...

It would, he's been dead for 20+ years. A good study on the basics though, as you implied.

 

[Brack Nelson]

You need Skill for copywriting that is Strong writing,creative mind & a wide Vocabulary & I recommended this books for working on your copywriting skills : -

• Breakthrough Advertising by Eugene Schwartz.
• Made to Stick by Dan and Chip Heath.
• Ogilvy on Advertising by David Ogilvy.