CPC or CPM For Facebook Ads

[Make Money Online]

What do you think which is the best option for running Facebook ads campaign? Is it CPC or CPM? What option do you prefer to run your ads usually?

 

[Dustin Barruela]

Cost wise? CPM of course.

You get a larger margin if you buy traffic on CPM.

 

[Mr. FOX]

For Facebook advertising, I love CPC over CPM. Because Facebook is the big social media than any other which means Facebook has lots of traffic. So for this sense, there are less amount of time to run out of your money and have few clicks from Facebook. So it's a wise decision if you run your CPM basis for Facebook.

 

[pluscpi]

I think it's always better CPM than any other, to be cheaper.

 

[Coreyz]

CPC is costly but targeted. CPM is cheap but less targeted. Beside as FOX said social media contain huge amount of traffic so go for CPC.

 

[SEO Guru]

For Facebook I always prefer CPC.

 

[Dead Pool]

I do love CPM for Facebook ads. If you know how to reach your targeted visitors then you will get targeted leads even spending only two cents

 

[Redamrg]

for me i use cpc ,when it goes well i switch to cpm

 

[shi chan]

You should select your target CPM when you want to quickly promote the brand of the business to a large number of users. The objective of the CPM is exposure "distributions". and You should choose a CPC bid if your goal is the conversion rate conversion, ie customers with specific actions to your ad, click on the site, buy products

 

[tyoussef]

The best way
U start with cpc
Until u figure out how much the ctr of the add copy
Then u do the math and see if cpm is good for u or not
Good luck

 

[lumeire]

I use CPC for website clicks, but CPM for like campaigns. It depends on your CTR.

 

[Happy Marketer]

CPC = low cost but CTR is also low
CPM = High cost but CTR is high in Facebook advertising. I prefer CPC.

 

[Alisa stophie]

I prefer CPC for running FB ads. I can see immediately the effectiveness of the campaign.

 

[TamakiVTM]

CPC for selling
CPM for brand

 

[kooty 1]

CPC is good

 

[TrafficBroker]

Regarding Facebook, CPC type in best.
Facebook have million post in minutes and you can wipe out money with seconds without observation.
CPC target correct peoples and deliver results.

 

[Hungryforaction]

How do you handle finances or budgets for FB-campaigns? Is there for instance a prepaid modus to topp up with money to avoid going bankrupt?

 

[TalActiveRevenue]

CPC for selling
CPM for brand

If you manage a good campaign then CPM is m,much more profitable