Crazy CTR no conversions
- Thread starter Success75
- Start date
RightoYagami
Member
Good CTR
But conversions
But conversions
Emily
Member
Hi @Success75 I'd try to figure out why your CTR is so high but no conversions. What are users expecting to click through to and does the following page live up to their expectations? Since there's a lot of users clicking through personally I'd be tempted to make some tweaks during the test to try and make the most of those clicks. Or perhaps run the test for a shorter period of time, review and make some improvements then re run the test to see how things improve. Good luck with it anyway!
Any thoughts about bots?
Stillbroke
Member
try split testing another offer
Last edited:
Im guessing bots. but then again your other offers have conversion that means the traffic does it job.
So it could be the lander. Split test another one see if it performs differently. Its always about test. Also keep in mind (which i think you already know) You need your landing page clear and straight to the point. In that way when the user reaches to that page the goal is clear.
So it could be the lander. Split test another one see if it performs differently. Its always about test. Also keep in mind (which i think you already know) You need your landing page clear and straight to the point. In that way when the user reaches to that page the goal is clear.
Sure, bots are always a possibility (sometimes a probability) but I'd strongly suggest a good look at your lander.
- is it what people expect to see if they click through?
- is it easy for people to sign up for your offer?
- do you have a clear and compelling call to action?
- is your lander 'non-spammy' looking?
- does it list benefits, rather than features?
Those are just a few questions that came to me. Basically, is your landing page pretty decent and does it offer what was promised?
- is it what people expect to see if they click through?
- is it easy for people to sign up for your offer?
- do you have a clear and compelling call to action?
- is your lander 'non-spammy' looking?
- does it list benefits, rather than features?
Those are just a few questions that came to me. Basically, is your landing page pretty decent and does it offer what was promised?
Dave Hughes
New Member
Think Bots as well. Can you see the IPs that the clicks came from?
TrafficYoda
Active Member
Check the following
1. links, make sure you are directing your clicks to the offer
2. Check volume that the offer is the correct offer
3. Landing page and offer doesn't flow together check the flow
4. something wrong with the offer ask your am if there was any conversions with the offer you test
5. bots, check if there are similar ips that trigger many clicks without conversions
6. bad offer
That's all I could think of
1. links, make sure you are directing your clicks to the offer
2. Check volume that the offer is the correct offer
3. Landing page and offer doesn't flow together check the flow
4. something wrong with the offer ask your am if there was any conversions with the offer you test
5. bots, check if there are similar ips that trigger many clicks without conversions
6. bad offer
That's all I could think of
It's most likely the ad network. This happened to me when I tried scaling up a campaign on looksmart, that was already working for me on Bing.
On Bing, I got lower CTR (30-40%) on my landing page, and higher conversion.
Looksmart however, got over 50% CTR and no conversion - this was the same campaign, with the same ads and keywords.
Also, certain sub ids were sending me lots of fake clicks - this is something you might want to look into as well.
On Bing, I got lower CTR (30-40%) on my landing page, and higher conversion.
Looksmart however, got over 50% CTR and no conversion - this was the same campaign, with the same ads and keywords.
Also, certain sub ids were sending me lots of fake clicks - this is something you might want to look into as well.
Maxxx333
Active Member
I want to share my expirience with beginers. When, you decide to take an offer, you can verify on which website the traffic will go from your ads. Check if it's easy to use , take a look on how many gaps you need to filled for your registration,and other things. Try to think like a user. Even if you make a perfect ad it is not a guarantee of converstions it is guarantee of high CTR.
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