Did traffic source just screw me?

[nomeus]

So, this is what happened today.

For 2 days I had awesome results with one camp. 100-300% ROI with not so much big spend(tiny GEO, just one carrier), but nevertheless had some potential.

And then today, for 1 hour traffic source completely stopped sending me traffic and then ROI dropped to -80%. What happened here? Did traffic source just screw me and started to send in a lot of bots?

 

[Karmand93]

Hard to tell...did you continue to get negative ROI on your campaign? Or just for that one day?

 

[nomeus]

Hard to tell...did you continue to get negative ROI on your campaign? Or just for that one day?

Yes, I sopped campaign today, after -90% ROI overall today and yesterday after that weird thing.

It went from 300% ROI to -90% ROI in couple hours.

 

[Dr. Forum]

Hello, I am sorry for that. I am just curious to know the sources of the traffic that you are using, I highly suspect that you may have been banned on the networks that you are using. With that, you will for sure get no traffic at all. So I advice that you just have a keen look at the sources and try to see where the problem lies. You can as well be able to contact the services providers you are working with so that they help you out.

 

[MxyzptlkFishStix]

Or it could just be a large company running a branding campaign to suck up all the good traffic.