Digital Marketing Trends 2024.

[Maxxx17]

I wonder what digital marketing trends will be relevant in 2024? You can already see how technologies are evolving, and what worked a couple of years ago is already losing its effectiveness. Personally, I am concerned about how changes in user behavior and new search engine algorithms will affect the promotion strategy. Which channels will become more important, and which, on the contrary, will lose their relevance? And what about content personalization - is this still the key to success?

 

[Graybeard]

This year 2024? This year has been "trendless" so far from my viewpoint.

Too much work for a small gain:

From an investment POV that is.

What's trending this year is AI platforms --that does not help the "affiliate business" realistically as an *offer*.
I think delivery robots may take off by the end of this decade --Affiliates may see opportunities in CPL for apps for these delivery robot services
That doesn't really help right now.

The economy in the US is stuck in an election year cycle right now. Much uncertainty here.

 

[Ricklaws]

I wonder what digital marketing trends will be relevant in 2024? You can already see how technologies are evolving, and what worked a couple of years ago is already losing its effectiveness. Personally, I am concerned about how changes in user behavior and new search engine algorithms will affect the promotion strategy. Which channels will become more important, and which, on the contrary, will lose their relevance? And what about content personalization - is this still the key to success?

I think the global economy will negativly effect peoples disposable income

 

[John Blant]

Personalized content will remain a key factor, but new technologies like AI and automation will play an even bigger role in marketing strategies. Social media and video content will continue to grow, while some traditional SEO methods may lose their effectiveness due to changes in search engine algorithms.

 

[Ariel-ActiveRevenue]

I wonder what digital marketing trends will be relevant in 2024? You can already see how technologies are evolving, and what worked a couple of years ago is already losing its effectiveness. Personally, I am concerned about how changes in user behavior and new search engine algorithms will affect the promotion strategy. Which channels will become more important, and which, on the contrary, will lose their relevance? And what about content personalization - is this still the key to success?

You're right to think ahead - digital marketing is always changing. In 2024, I think we can expect AI-driven content creation and personalization to play an even bigger role. SEs are likely to place more emphasis on user experience and intent (which is even freakier), making high-quality, tailored content crucial. Channels like short-form video and interactive content will probably gain more traction, while traditional methods might see a decline in effectiveness. How do you currently adapt your strategies to keep up with these trends?