Hi! I was just wondering how marketing professionals keep up with TikTok. It's very fast paced, and you kinda need to be there all the time to be able to keep up with all the trends. Is there anyone browsing TikTok just for professional reasons?
Do you follow TikTok?
- Thread starter jehimybaker
- Start date
ValerieMeshko
New Member
not for professional reasons, it is a good platform, and there are interesting videos and funny, but you can also regard it as a platform for business))
Of course you can use various social media in order to promote your goods and services. I personally think that there are no better ways to promote services. The development of social media marked the new era for marketers and actually not only for them. So, I want to note that social media nowadays are so developed that you can easily use them for you personal needs. Running marketing campaigns via social media is one of the best activity among other actiities connected with promotion and the process of finding new prospects. That's why contemporary marketers have already been using them. I think we need to follow this trend.
A
ADeer
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If you want to run a marketing campaign on TK, it actually has many ways to play. For example, you can post short videos and then open it up to commercial users (which is free) and put up links on the homepage to get traffic. Of course, this requires some skills, for example, if you decide to use this method to get traffic, then first you need to have a tool that automatically edits short videos and handles duplicate video content to circumvent TK's censorship mechanism. Then you need to know TK's algorithm, establish the concept of traffic pool, and know when and how you should post short videos. tk's traffic is undoubtedly huge, and with some time and experience it will definitely become the best source to get traffic.
I have tried a few times to use the app for entertainment, but I couldn't watch it for a long time.
I have tried to get free traffic uploading videos but I couldn't convert it. Got more than 80 000 views on the most successful video, but couldn't monetise the clicks. Tried to do it with a casino offer.
I have tried to get free traffic uploading videos but I couldn't convert it. Got more than 80 000 views on the most successful video, but couldn't monetise the clicks. Tried to do it with a casino offer.
Yes, TIKTOK has not yet built a business ecosystem outside of China, which has led TK users to use it only as an entertainment tool and ignore its business nature, which is the main reason for the low conversion rate. If you decide to get traffic by posting videos, then you need to pay extra attention to the weight of your account. A single video from a high weight account can reach hundreds of thousands or millions of views per day, and occasionally even exceed tens of millions of views. This is the equivalent of free display advertising. Another thing to keep in mind is the vertical content of your work; the work you post needs to remain vertical. In the case that the work is vertical and your account does not have any violations, then believe me, it is only a matter of time before the video explodes, because TIKTOK users are growing too fast and now there is an extreme lack of video content.
This is true at this stage, but the commercialization of TK will come very quickly, and in China it took only two years to change the habits of users, who no longer see it just as an entertainment tool, but see TK as an app that combines entertainment as well as shopping.
TikTok is really chaotic honestly, but I think this is the reason to do business there. TikTok is constantly evolving and getting bigger. If you follow the new trends (this requires A LOT of time and research), you can do good business
VannesaEmmasophia
New Member
I like to spend a couple of hours scrolling through videos)
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