Does Click Position Matter?

Graybeard · Jun 24, 2022

Short Test of 3 hours

Results

These have been consistent each of 3 hours
Under the Video about 60% the top scroll.
In case you are wondering, the platform and I are testing VPN/Proxy traffic.
Net cost is under $0.01 CPC Landed on the site Gross cost $0.25/CPM will it convert IDK this is a test ...

Graybeard · Jun 24, 2022

and with a larger sample:

Almost the same result.
Really, this is one page with a,b,c,d variants of numbered links with custom tracking coded by me

clicks/lp page views
(568 /3972)*100
14.3% LP CTR
Good landing page --no sale (FTD) yet
14,500 impressions in 8 hrs @ $0.25CPM (you get what you pay for LOL)
I will move up to pricier native ads and maybe some PPC when I sort the bugs out .

I think too many of these VPN/Proxy were from the US and that Country is Off-Limits for this SportsBook.

Next step will be to to redesign the page for Allowed Country traffic and try that with some Push Ads.

Thanks for coming to my Ted Talk

Graybeard · Jun 25, 2022

Interesting MaxMind Geo-IP Lite says this about the traffic I accepted (out of 14.546M (CPM POPs)).

Dumb f*cks can't read !!!

Never overestimate surfer intelligence on the internet --Jeez

A lot of this traffic was from Adult XXX websites BTW

--The gambling site knows

--I asked and got a waiver

--just didn't use their trade name

--no direct connection

ALL VPN/PROXY TRAFFIC ACCEPTED
Count	ISO	Percentage
3972	TTL	100.00%
1532	US	38.57%
346	RU	8.71%
312	DE	7.85%
238	GB	5.99%
142	NL	3.58%
95	CA	2.39%
76	FR	1.91%
63	IL	1.59%
62	RO	1.56%
58	CH	1.46%
56	AT	1.41%
52	DK	1.31%
52	AU	1.31%
46	SE	1.16%
42	JP	1.06%
38	PL	0.96%
35	BR	0.88%
34	NO	0.86%
33	LU	0.83%
31	ES	0.78%
30	MX	0.76%
30	IT	0.76%
28	SK	0.70%
28	SG	0.70%
27	CZ	0.68%
26	HK	0.65%
25	FI	0.63%
22	ID	0.55%
18	HU	0.45%
17	IE	0.43%
15	ZA	0.38%
15	UA	0.38%
15	TH	0.38%
15	HR	0.38%
14	CO	0.35%
13	RS	0.33%
12	TW	0.30%
12	PT	0.30%
12	AR	0.30%
11	IQ	0.28%
11	EE	0.28%
11	BG	0.28%
10	CR	0.25%
10	BE	0.25%
10	BD	0.25%
9	VE	0.23%
9	SY	0.23%
9	MD	0.23%
8	SC	0.20%
8	MY	0.20%
8	IN	0.20%
7	VN	0.18%
7	LT	0.18%
6	PE	0.15%
6	LV	0.15%
6	GR	0.15%
6	EC	0.15%
5	KZ	0.13%
5	IS	0.13%
5	GE	0.13%
5	CN	0.13%
4	TR	0.10%
4	SI	0.10%
4	CY	0.10%
4	BS	0.10%
4	AL	0.10%
3	PS	0.08%
3	PA	0.08%
3	DZ	0.08%
3	AM	0.08%
3	AD	0.08%
2	PK	0.05%
2	PH	0.05%
2	NZ	0.05%
2	MK	0.05%
2	ME	0.05%
2	MC	0.05%
2	KR	0.05%
2	KG	0.05%
2	GL	0.05%
2	EG	0.05%
2	DO	0.05%
2	CL	0.05%
2	BW	0.05%
2	BA	0.05%
2	AI	0.05%
2	AE	0.05%
1	SA	0.03%
1	PY	0.03%
1	NP	0.03%
1	MW	0.03%
1	MT	0.03%
1	MO	0.03%
1	MM	0.03%
1	MA	0.03%
1	LR	0.03%
1	LK	0.03%
1	KE	0.03%
1	JO	0.03%
1	IM	0.03%
1	BY	0.03%
1	BM	0.03%
1	BI	0.03%

T J Tutor · Jun 25, 2022

My logs and heat maps demonstrate the same results and have for about as long as I've done this. Not that I've used videos so much as I was measuring mostly above the fold, below the fold, above any media and below any media. Also, H1's, H2's, and H3's.

Graybeard · Jun 25, 2022

The bright green 'GET ACCESS NOW" (link 1002) directly under the focal point video ... a Captain Obvious moment

However link 1001 the top logo 'descriptive signage is interesting too.

Since much of the traffic was XXX, that logo is similar to :

Maybe, their hands were in 'motion"

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Does Click Position Matter?

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