Mark your calendars because this year, on May 12th, Brazil is gearing up for one of its biggest retail celebrations - Mother's Day! But in Brazil, it's more than just a day; it's a nationwide homage to not only biological mothers, but also the maternal figures who've shaped our lives. From grandmothers to godmothers, it's a time for heartfelt gatherings, lavish feasts, and of course, the perfect gifts.
And as the countdown to May 12th begins, affiliate marketers have a golden opportunity to join the festivities and cash in on the excitement. So, let's dive into the top 10 affiliate programs tailored for Brazil's vibrant Mother's Day celebrations!
Mother’s Day and E-commerce
In Brazil, Mother's Day isn't just another holiday - it's a nationwide celebration that ranks second only to Christmas in terms of retail spending. Revenue for Mother’s Day in 2023 reached R$6.7b, which is a record figure since 2012.
Beyond the commercial aspect, it's a deeply cherished occasion, where families come together to honor not just biological mothers, but all maternal figures who've left an indelible mark on their lives. Picture multi-generational gatherings filled with laughter, warmth, and an abundance of love. It's a time when heartfelt sentiments are expressed through thoughtful gifts, elaborate feasts, and genuine expressions of gratitude.
What do people buy?
Beauty products/personal care items - 69%
Clothing /footwear - 56%
Flowers - 31%
How many people shop for gifts online?
43% of respondents said they were planning to shop online.
When do people start shopping for gifts?
Over a week before - 30%
4-6 days before - 26%
2-3 days before - 26%
Source: TGM Research, 2023
Now let's explore the best affiliate programs for this occasion!
1. Ortobom Affiliate Program
GEO: BR
Type: CPS
Payout: 6%
Cookie lifetime: 30 days
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2. Zattini Affiliate Program
GEO: BR
Type: CPS
Payout: 6%
Cookie lifetime: 15 days
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3. Tok & Stok Affiliate Program
GEO: BR
Type: CPA
Payout: 5%
Cookie lifetime: 30 days
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4. iPlace Affiliate Program
GEO: BR
Type: CPS
Payout: 1.75%
Cookie lifetime: 30 days
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5. Britania Affiliate Program
GEO: BR
Type: CPA
Payout: 3.5%
Cookie lifetime: 7 days
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6. Madesa Affiliate Program
GEO: BR
Type: CPS
Payout: 6%
Cookie lifetime: 10 days
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7. Amobeleza Affiliate Program
GEO: BR
Type: CPS
Payout: 7%
Cookie lifetime: 30 days
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8. ADCOS Affiliate Program
GEO: BR
Type: CPS
Payout: 6%
Cookie lifetime: 30 days
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9. Vai de Promo Affiliate Program
GEO: BR
Type: CPS
Increased payout: 50% for April
️Promo code: 25% off with a promo code
Cookie lifetime: 30 days
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10. Espaço Laser Affiliate Program
GEO: BR
Type: CPA
Payout: 29,25 BRL
Cookie lifetime: 30 days
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Takeaway
With May 12th fast approaching, affiliate marketers have a prime opportunity to capitalize on the country's second-biggest retail extravaganza. From heartfelt gifts to lavish celebrations, the spirit of Mother's Day in Brazil is truly one of inclusivity and appreciation for all maternal figures. So, as you wrap up your marketing strategies, remember to tap into the warmth and generosity that defines this special day, and watch your commissions soar alongside the love for mothers everywhere.
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