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Email marketing of gmail

Use an ESP (email service provider)

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The usual ... SMTP server reputation really matters with Gmail Paranoids in particular
 
The following was the first result of a search on Google.


Gmail supports SMTP, a protocol that allows users to send emails through their Gmail accounts using third-party apps or email clients:


  • SMTP server: The default Gmail SMTP server name is smtp.gmail.com.


  • Authentication: To send emails, users must authenticate with their Gmail or Google Workspace account and password.


  • Security: Gmail's SMTP server uses TLS encryption and automatic spam detection.


  • Integration: Users can configure Gmail's SMTP server with almost any email client or application, including Outlook, Thunderbird, and WordPress.


  • Delivery rate: Gmail's SMTP server has a high delivery rate.


    • Sending limits: Gmail limits users to 500 emails per day. To avoid getting blocked, users should start slow and send 40–100 emails per day.

To set up Gmail's SMTP server, users can:
    • Set the server name to smtp.gmail.com
    • Set the port to 587
    • Set the connection security to STARTTLS
    • Set the authentication method to normal password
    • Enter their full Gmail email address as the username
    • Enter the app password generated if 2-step verification is enabled
    • Click Done to save the settings
    • Send a test email to verify the integration
 
You’ll need to use Gmail’s SMTP server settings: smtp.gmail.com with port 587 (or 465 for SSL). Be sure to enable 'Allow less secure apps' in your Gmail account settings if it’s disabled, or use an app password if you have two-factor authentication enabled.
 
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