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Email marketing Strategy

This is a tough question, as it differs from client to client, and it also depends vastly on the client's field and target group. Generally speaking, following the steps below can make your email marketing strategy a success, but there are many things to consider.
1. Pick a suitable email marketing tool (I use GetResponse)
2. Create your email marketing plan.
3. Gather some top-notch contacts for your email list.
4. Set up your email automation.
5. Segment your list.
6. Personalize your emails.
7. Create entertaining, interactive content.
8. Test, test, test.
9. Evaluate and optimize.
But as I said, there are many things to be taken into consideration. I recommend consulting with a specialist who might steer you towards the right path to successful campaigns.

 
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