Essentials of Landing Page Optimization

[djbaxter]

Eight essentials for landing page optimization
By Jim Yu
Oct 27, 2015

A landing page that successfully brings in new customers has a number of different parts. Neglecting a few of these essentials has the power to drastically reduce the success of your page and therefore minimize the leads and customers that would be otherwise cultivated.

Article includes comments on:

1. Headings
2. Design
3. The importance of lines
4. The importance of contrast
5. Content and copy
6. Forms
7. Calls to action
8. Check the competition
9. Eye-tracking
10. Measurement & testing

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