Facebook Retargeting Custom Audience Ads Not Running At All

[bunaziua]

Hi everyone, Im running Ads on FAcebook for an ecommerce store.
A few months ago I have created custom audiences for events like "AddToCart", "InitiateCheckout" and "Purchased".
And the problem is that this custom audience are still in pending for like 6 or more months, I tried today to run ads using this 3 custom audiences and perhaps I'm getting zero impressions.

Also what I tried was retargeting ads using Custom Audience with People who viewed website and it worked, I was getting impressions!

Pixel it self is getting all the necessary events and it works good but when doing ads for this type of custom events there is zero impression.

Now I don't really understand where the problem might be located, maybe the pixel is installed on website in a wrong way or maybe this is a global problem, I'm not really sure.

IS there someone who is running ads for this type of custom events and can confirm that retargeting works? and is there someone who might drop a hint why I am getting zero impressions on my custom audience retargeting ads).

Thanks in advance for answers

 

[Graybeard]

IDK exactly why.

When you have a set of variables --they are in an AND or OR pipe. Default is OR but could the campaign be set as AND?
Try setting one condition
AddToCart would indicate the propensity to desire to buy --that may be all you need to accomplish what you want.

Use this AI check list, this may help

Pixel it self is getting all the necessary events and it works good but when doing ads for this type of custom events there is zero impression.

Now I don't really understand where the problem might be located, maybe the pixel is installed on website in a wrong way or maybe this is a global problem, I'm not really sure.

The pixel would need to be on the "AddToCart", "InitiateCheckout" and "Purchased" pages on your website to retarget any of these events --is it?

 

[bunaziua]

The pixel would need to be on the "AddToCart", "InitiateCheckout" and "Purchased" pages on your website to retarget any of these events --is it?

Yes, that's true, I had a guy who integrated Conversion API Pixel and now I have checked and almost sure that it was integrated wrong, because on every event when looking into Pixel Event Activity, each event has no EventID which Im pretty sure that's not ok and the problem comes from wrong conversion api integration and by this, custom audience can't populate because Facebook litteraly cant pull user data.

Can someone confirm if its true what I am thinking?)

 

[Graybeard]

Too much info for a post here

https://www.affedge.com/ai-mindmap/FB/FB-audience-pixel-issues.html