Facebook has filed to trademark the word 'face' - Aug. 27, 2010
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Facebook is just a payment away from trademarking the word “Face.” As of today the U.S. Patent And Trademark Office has sent the social networking site a Notice of Allowance, which means they have agreed to grant the “Face” trademark to Facebook.
All Facebook needs to do is pay the issue fee within three months of today and the “Face” trademark will be issued and be published in the official USPTO gazette and everything.
In a surprising (to say the least) development, it appears that Facebook has been successful:
Patent Office Agrees To Facebook?s ?Face? Trademark
by Alexia Tsotsis, TechCrunch
November 24, 2010
Read more...
I think we can still use parts of the face, like cheek, nose, lips, eye... at least until Facebook also patents "book" and then we'll have to stop using terms like cheekbook and nosebook.
Update: A commenter points out that aside from the issue fee, Facebook will have file a Statement of Use and use the trademark on its own in commerce before it has actual legal claim over the word “Face.” Right now it only uses the word “Face” in conjunction with “book,” but that will have to change if it wants to have any right to the trademark.
I'm not paying anyone to tell my kid(s) to wash his/her face.