First Campaign

[ansyl]

So it seems finally the time has come, after a lot of reading, videos, thinking, getting scared, trying other things, getting back to it I think I finally found the courage to go for it.

The network has good score on affpaying and I've chosen propelleraAds for the traffic (I hope naming involved parties is ok), the offer is a shopping app on the google app store for a tier 3 country.

Now the questions:
1. Being a CPI campaign (and being the app on Google Play), should I build a landing page? (Reading Charles Ngo blog, although he suggests to use landing pages 95% of times, he says he'd go without for one-click install/submit).
2. Is a tracker strictly necessary? (I read propellerAds has a very good reporting system and also something called SmartCPA which should help you, if not automate, optimizing your campaigns. In case I would opt for BeMod, thoughts?).
3. Which ad format to chose? PropellerAds provides pop traffic but has (recently?) introduced the new "native push notification" format, and I was wondering which format would be more suitable being the offer for a shopping app. (Or maybe this is something to split test as well)?
4. Finally the million dollar one, budget. How'd you suggest to setup the test campaigns and (approximately) how much to invest?

Thanks everybody, I hope to meet you on the other side (the brighter one)

 

[Graybeard]

I don't get it? What are you going to track? If you don't use a landing page ...
As far as what to invest; since this is your first AM *rodeo* and you are learning; best to invest a *learning budget* you are comfortable with as a learning expense.

As you figure things out, you can spend more serious money with confidence.

 

[ansyl]

I don't get it? What are you going to track? If you don't use a landing page ...

That's why I asked right? never seen a tracker before, thought I might track CTRs from my ad to the actual "offer page"

 

[Graybeard]

You either have to have ownership (coding control) of that page offer --or-- a post-back CGI in order to track a page's results.

If your pop up is your URL on your server you could track that page.

The offer owner can (does) post back sales transactions -- if you are using an affiliate network they report them (as conversions-CPI) to you (all|most|some)?