A guide to the world of Apps
Hi there! In our cases and manuals, we have already repeatedly talked about applications, and today Maxim Gambling.pro (@GamblingProMax) has prepared for you an exhaustive guide to apps, in which he collected all the information about what apps are, how to work with them and why...
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The preface is behind, let's talk about what an app is.
The app is a substance uploaded to Google Play or iTunes
Here is an example of a gambling app in the store:
There are 2 types of app (mainly):
1) Webview — is an application that is essentially a browser and opens any link, in our case, a stream (product / offer) link.
In other words, the user downloads the application, a browser opens inside it with a link (for example, a stream link), and the user just uses the mobile version of the casino through our application. (The browser is not in the usual sense, the url is not visible, you cannot go anywhere). The user downloads the app, clicks start and sees this:
Vulkan opened because I put the Vulkan link in the app
Webviews live on average 14 days. ps In 99% of cases, they use webview
2) Native (native) — is an app that is a product in itself; the product in it cannot be changed, the product often doesn’t exist out of the application.
One of the advantages is that, since the product is already implemented in the app, there is no need to register, the user is simply assigned via the device ID. That gives us a big conversion, there is no click2reg, there is only click2dep: minus step = more profit.
It looks like this:
+ such apps live very long, about a year. But such apps are sooo rare.
How do you get started with the application? Applications can only lead traffic from FB, due to technical limitations, but why? What will happen if we take an app and try to generate traffic from push notifications, clickunder, and other sources?
You can direct to a link from anywhere, but we cloak through a deeplink and through it we understand from which of the weber the traffic is coming, and if you lead to a link, then you will fill the “common pot”.
*There are options for sending traffic to a link, but they are not suitable for everyone; if you have experience and volume, then this is quite practicable
So, to start leading to the application, it must appear on your FB, and for this you need to share the application to your FB advertising account. How to do it?
1. First of all, you must send a stream link, which we must put in the app; this link will be triggered every time the user launches the application.
2. You need to inform the ID of the ad account
FB will open a link to the application; after that it will appear here:
In the dropdown menu, just click on the field and select the app.
That's it, just 2 points and the application is ready to generate traffic. Important! After the add appears in the FB account, you need to make sure that the traffic is coming from you:
How do we understand that conversions are coming from you? There are 2 main options to track the source of conversion: deeplinks or a specific campaign name.
In the first case, you will receive a deeplink, by which we can understand that the traffic is coming from you. Statistics will go to the affiliate program
In the second case, you name the advertising campaign in a certain way. In this case, statistics will not get into the affiliate program, this is impossible, but you can always request this statistics from your personal manager. This method is used for native applications, here it is rather just for deepening knowledge
You get both the deeplink and the title after the app is shared with you.
Frequently asked Questions:
1. Do I need to cloak apps? — No, FB does not care what the application looks like, the application is moderated by Google Play. We cloak under Google Play ourselves.
2. Can I share multiple accounts? — Yes, you can link exactly as many accounts to the same application as you need.
3. Does the deeplink or ad campaign name change depending on the account? — No, the deeplink / name is assigned to you as to the web, it is yours.
4. Can you lead to a link? (In case you plan to use a pre-land) — No, applications on FB are always uploaded, there are other options, but the meaning of activity disappears
5. Will the video pass? — Almost all videos go through; if they are banned, then for the description. (do not use nudity, money and foul language)
Good luck and profitable advertising campaigns in FB!
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