R
rem0
Guest
Hello,
I thought I would share with you my results from an offer I am running on POF and maybe you can give me some advice on how to get it converting, I am fairly new at this so please bare with me and feel free to point out an mistakes in my strategy.
Offer = Gay Dating
Target = Males
Age = 25-35 36-45, 46-55
3 campaigns, 14 Ads, 5 images, 3 different ad copy
Target = Male seeking Male, The country (As it's not the US this all I set it to so I got the most traffic)
First Day
25-35 Impressions = 1128 Clicks 4 CTR = 0.355% Conversions = 1 CPM = $1.26
36-45 Impressions = 714 Clicks 0 CTR = 0% Conversions = 0 CPM = $1.26
46-55 Impressions = 978 Clicks 0% CTR =0% Conversions =0 CPM= $1.26
Very low number of impressions I know but I decided to concentrate on the 25-35 age range as I got a conversion.
Second Day, I dropped the CPM to see if I got the same amount of traffic.
25-35 Impressions = 1,186 Clicks = 2 CTR = 0.169% Conversions = 0 CPM = 0.96
Third Day
25-35 Impressions = 2106 Clicks = 2 CTR = 0.095% Conversions = 0 CPM = 0.96
Forth Day - I deactivated the ads that weren't performing all that well.
25-35 Impressions = 2750 Clicks = 6 CTR = 0.218 Conversions = 1 CPM = 0.96
Fifth Day - Copied the campaign and added an LP to it.
25-35 + LP Impressions = 1,086 Clicks = 0 CTR = 0.000% Conversions = 0 CPM -0.96
25-35 Impressions = 1841 Clicks = 2 CTR = 0.109% Conversions = 2 CPM = 0.96
Sixth Day
25-35 + LP Impressions = 1,033 Clicks = 1 CTR = 0.097% Conversions = 0 CPM -0.96
25-35 Impressions = 2355 Clicks = 2 CTR = 0.00% Conversions = 0 CPM = 0.96
This is where I am at now, the campaign is in profit but I would really like to get more from conversions from the clicks, I'm going to see how the LP works out but it's not very pro as my HTML skills aren't the best. Also if you have any advice on how to scale the campaign, currently the offer is only running in one country on the network I am using.
Any advice is gratefully received
I thought I would share with you my results from an offer I am running on POF and maybe you can give me some advice on how to get it converting, I am fairly new at this so please bare with me and feel free to point out an mistakes in my strategy.
Offer = Gay Dating
Target = Males
Age = 25-35 36-45, 46-55
3 campaigns, 14 Ads, 5 images, 3 different ad copy
Target = Male seeking Male, The country (As it's not the US this all I set it to so I got the most traffic)
First Day
25-35 Impressions = 1128 Clicks 4 CTR = 0.355% Conversions = 1 CPM = $1.26
36-45 Impressions = 714 Clicks 0 CTR = 0% Conversions = 0 CPM = $1.26
46-55 Impressions = 978 Clicks 0% CTR =0% Conversions =0 CPM= $1.26
Very low number of impressions I know but I decided to concentrate on the 25-35 age range as I got a conversion.
Second Day, I dropped the CPM to see if I got the same amount of traffic.
25-35 Impressions = 1,186 Clicks = 2 CTR = 0.169% Conversions = 0 CPM = 0.96
Third Day
25-35 Impressions = 2106 Clicks = 2 CTR = 0.095% Conversions = 0 CPM = 0.96
Forth Day - I deactivated the ads that weren't performing all that well.
25-35 Impressions = 2750 Clicks = 6 CTR = 0.218 Conversions = 1 CPM = 0.96
Fifth Day - Copied the campaign and added an LP to it.
25-35 + LP Impressions = 1,086 Clicks = 0 CTR = 0.000% Conversions = 0 CPM -0.96
25-35 Impressions = 1841 Clicks = 2 CTR = 0.109% Conversions = 2 CPM = 0.96
Sixth Day
25-35 + LP Impressions = 1,033 Clicks = 1 CTR = 0.097% Conversions = 0 CPM -0.96
25-35 Impressions = 2355 Clicks = 2 CTR = 0.00% Conversions = 0 CPM = 0.96
This is where I am at now, the campaign is in profit but I would really like to get more from conversions from the clicks, I'm going to see how the LP works out but it's not very pro as my HTML skills aren't the best. Also if you have any advice on how to scale the campaign, currently the offer is only running in one country on the network I am using.
Any advice is gratefully received