Why are you comparing GoogleAds prices with pop traffic/insterstitial traffic prices? No point in that EXCEPT the impressions /CR (conversion ratio)=CAC (Customer acquisition cost) if you could bid $0.16 CPC it might make sense -- you cant.
@0.099 1:20 would break even
scale=3;2/.099
20.202
scale=3;15*.099 1.485
(-1.485/2)+1
.258
If that is acceptable as a ROI: can you do the volume to make it worthwhile to you?
if:
(-1.485/3)+1
.505
the offer paid 1/3 more you would makes twice as much money -- that's what we are saying.
@2.75
(-1.485/2.75)+1
.460
Not trying to derail this thread - can s/one point me to a starters guide explaining the calculation notations from above? (I'd search for it but I don't know what it's called etc).
IE: what the ";" means and what the 20.202 number means from the post?
@0.099 1:20 would break even
scale=3;2/.099
20.202
scale=3;2/.099
20.202