(Guide) SOI vs DOI CPA Offers

[AffiliateDude]

This guide is for new people who don't know what SOI & DOI are.

I will share what they are and the pros & cons of each.

SOI = Single Opt-In

Pros:
These offers are the easiest to convert
Used on a wide variety of offers

Cons:
Lower payouts
May have quality issues

DOI = Double Opt-in

Pros
Higher payouts
Better quality so you can get pay bumps

Cons
Converts lower because some people never verify their email.

It all comes down to testing, I have had DOI Campaigns convert at 10 - 30% so don't always go for SOI test them both

Any questions?

 

[Barry Morris]

Thank You for these infos

 

[Emma Eva]

well nice information for newbies , many people don't know about it

 

[Sempir]

good to know! ABT always be testing

 

[siciliec46]

Good guide

 

[azgold]

I have had DOI Campaigns convert at 10 - 30%

The audience would be more highly targeted, which ain't a bad thing.

I just want to remind people to make sure that you're following the rules, to comply with email laws. Unfortunately, different countries can have different rules and penalties.

 

[Paid Affs]

First test source with SOI after you got profitable sources/zones then DOI.

 

[Abdullah2018]

If have quality traffic then promote DOI Offer its payout better then SOI

 

[Frank Dethridge]

For me SOI and DOI make no difference. The only way to find out what offer is best for your traffic is Earnings Per Click (EPC).

If you have an offer that pays $10 but converts at 5% you will have an EPC of $0.50

If you have an offer that pays $7 but converts at 18% you will have an EPC of $1.26

So although payout is a factor, so is the conversion from click to free and all boils down to EPC (for me anyways)

 

[Graybeard]

I tend to agree with your EPC traffic paradigm. However, when repeat business is commissionable then ROMI is the better scale of measurement.