Holding the attention of visitors to your site

[djbaxter]

Can CNN, the Go-to Site, Get You to Stay?
By BRIAN STELTER, New York Times
January 17, 2009

CNN.com is vying to hold its visitors’ attention.

K. C. ESTENSON, the new general manager of CNN.com, has a thought or two about most news sites on the Web: they’re predictable and homogeneous. Seen one, seen ’em all.

Even his own site, he says, could use more of a “unique signature.”

While traffic to the home page of CNN.com is higher than ever, “my hunch is that people go to it more out of habit than they do out of love,” he says. Love, in fact, is exactly what Mr. Estenson is pursuing.

...more on what and how CNN is doing in trying to translate other media popularity and credibility to the web