Graybeard
Well-Known Member
This is an good and fast read 
Takeaways:
While this article is oriented toward the online travel market I think much of what is said is applicable to general online marketing and applies towards affiliate marketing in general.
Understanding the not-so-glamorous hidden gem of travel marketing | PhocusWire
QUOTE>>> Experts believe the value generated by non-aviation and non-hotels categories in affiliate networks would double in the next 12 months, as online travelers use these services more often. Recently, Musement, a leading in-destination experience discovery and booking service, has joined Travelpayouts. The in-house data reveals that webmasters who are working on the experiences travel segment earn $4,000 to $5,000 monthly, and this amount is steadily growing.
The market demands new CPA instruments. The era of banners is gone. Affiliates want more widgets, white labels, APIs, mobile SDK and other options to customize their products.
Product is the king, and it leads us to the third trend - forget about the funnel! Product is the only measure of success, whether it’s a blog, a travel search, bargain tickets club or mobile guide.
Put the interests of your audience above numbers! Brands like Booking.com, BlaBlaCar, Aviasales, Rail Europe learned this lesson pretty well and are already accustomed to this specific distribution channel. Affiliate marketing could rocket your performance, so don't miss the opportunity. <<<
Takeaways:
- The in-house data reveals that webmasters who are working on the experiences travel segment earn $4,000 to $5,000 monthly, and this amount is steadily growing.
- Affiliates want more widgets, white labels, APIs, mobile SDK
- Product is the only measure of success
- Put the interests of your audience above numbers ***(and SEO)
While this article is oriented toward the online travel market I think much of what is said is applicable to general online marketing and applies towards affiliate marketing in general.
Understanding the not-so-glamorous hidden gem of travel marketing | PhocusWire
QUOTE>>> Experts believe the value generated by non-aviation and non-hotels categories in affiliate networks would double in the next 12 months, as online travelers use these services more often. Recently, Musement, a leading in-destination experience discovery and booking service, has joined Travelpayouts. The in-house data reveals that webmasters who are working on the experiences travel segment earn $4,000 to $5,000 monthly, and this amount is steadily growing.
The market demands new CPA instruments. The era of banners is gone. Affiliates want more widgets, white labels, APIs, mobile SDK and other options to customize their products.
Product is the king, and it leads us to the third trend - forget about the funnel! Product is the only measure of success, whether it’s a blog, a travel search, bargain tickets club or mobile guide.
Put the interests of your audience above numbers! Brands like Booking.com, BlaBlaCar, Aviasales, Rail Europe learned this lesson pretty well and are already accustomed to this specific distribution channel. Affiliate marketing could rocket your performance, so don't miss the opportunity. <<<
