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How can I improve my site's Google page ranking?

You do directory submissions, social bookmarking for your website. Do forum posting, blog commenting and other stuff for the site.

Optionally Do search engine submissions.
 
Analyse your log files and see who refers to you the most. Try to find more similar sites. The referral information also reveals the keywords used to find your site. Often you find new keywords that you haven't thought of when targeting your site. By using those newly discovered keywords you can create more content that targets the unexpected traffic even better.
 
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