Nothing beats trying it out. Sign up for 7Search or get a BING voucher to test it out at low cost. Of cos you will need to know keyword research etc. This is what I did as a newbie.
Learning by doing is the best - that's how I started. Starting out with BING, Facebook, POF and even 7 Search can give you a rough idea of how it works ... but ultimately you really want to concentrate on Google Adwords as they have around 90% of the good PPC traffic out there.
Their free Adwords Editor tool is also plain awesome to manage and build out campaigns. Most of the other platforms dont have that so you will spend a lot more time cranking out campaigns when on Adwords it can take you like a fifth of the time.
Also remember: the most important metric in PPC for the platform itself is CTR, the higher that number the more favourable terms you get (lower costs per click, higher positions, higher quality scores, etc) ... whereas your most important metric is ROI. Keep that in mind
The most important is use limited keywords to start, to make the most of your initial budget and learn the most from your early efforts. Use specific terms that describe specific products.
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.