In any business, we always want something that will get the attention of our target market. This could also mean to standout with our right prospect. Lately, there are modernize ways to promote our site online by different strategies. One of those are thru paid display advertising and paid search, but how do we do it effectively? Are these related to SEO and SEM advertising?
How do our business site standout?
- Thread starter OliveDrab
- Start date
Yes, SEO and SEM. Check out online. Lots of companies offer these stuffs.
Are you talking about using Google Adwords and Bing Ads to promote your services? If so it is very important to get your keywords right on the ads, and have long tail descriptions of your services. You need to be careful not to rack up a big bill so make sure you limit your daily ad spend. Also you need to consider you Max CPC for each ad. This will depend on how competitive the keywords in your ads are. Then you need to strategise modifying your Max CPC for each ad, probably on a monthly basis once you have generated enough data on your performance.
Sounds like you need to either do a lot more research or hire someone to consult with you. You will waste a LOT more money trying to figure this out on your own. You're smart to ask "how do we do it effectively?" but you should also be smart to take more time to make an informed decision. Answers you'll get to your question will only provide half of an answer, which you'll need to follow up on. From your post, I suggest you pay someone for this help to ensure it is accurate to your business and effective. Spending a few hundred on qualified help will offset thousands in wasted spend and lost ROI. (Note: I'm assuming you're pretty small here - if you're a bigger business, then you should spend thousands on this information, but you can expect a similarly high return.)
Entrepreneurs can get a bad rap for being "introverted" and anti-social (see: The Social Network). But if you take a look at some of the most successful companies, they are either led by someone with great social skills or employ someone who embodies that attitude to represent the brand. It's not a coincidence.
In a world of infinite choices, fierce competition and the desire for instant gratification, the best experience for long-term loyalty is an in-person one. Whether you're starting a business, launching an app or looking to meet someone special, here are five strategies gleaned from the world of dating that can also give you the edge over your competitors.
1. Create evangelists.
Not every attractive person you talk to is someone you're going to date. But that doesn't mean you should give up and move on to the next person. Attractive people hang out together and it's likely you'll get an intro to single friends.
Similarly in business, not every person you talk to will become a customer. But that doesn't mean they lack value. Get the person excited about what you're working on so he or she can talk you up to others within your demographic.
2. Expand your current network.
If you want to improve your dating life, you have to surround yourself with others who are already successful. Not only is there a lot to learn from people like this but they will likely help your own journey.
The same is true in business. Opportunities available to you often correlate to who you know. Set up a routine to attend two or three events each month to increase your network.
3. Pursue an awesome personal life.
People are attracted to your lifestyle just as much, if not more than your work ethic and ambition. Entrepreneurship is a grinding journey, but never let that prevent you from enjoying the experience. Doing activities beyond building your business can humanize you and your product.
4. Be a problem solver.
The ultimate "wingman" will do what it takes to find his friend success when meeting new people, even at the sacrifice of his own. If what you provide isn't the solution to someone's problem, find a solution for them anyway. The loyalty you'll receive will be unprecedented.
5. Own your value.
My new clients almost always try to connect with the opposite sex by acting how they think someone finds attractive. But it's not about being someone you aren't. Bringing out the best in yourself is the key to truly connecting. Let your personality shine -- it's a surefire way to humanize what you're selling.
Just like dating, momentum rather than time is what can bring success into your entrepreneurial life. And nothing produces more momentum than human interaction.
In a world of infinite choices, fierce competition and the desire for instant gratification, the best experience for long-term loyalty is an in-person one. Whether you're starting a business, launching an app or looking to meet someone special, here are five strategies gleaned from the world of dating that can also give you the edge over your competitors.
1. Create evangelists.
Not every attractive person you talk to is someone you're going to date. But that doesn't mean you should give up and move on to the next person. Attractive people hang out together and it's likely you'll get an intro to single friends.
Similarly in business, not every person you talk to will become a customer. But that doesn't mean they lack value. Get the person excited about what you're working on so he or she can talk you up to others within your demographic.
2. Expand your current network.
If you want to improve your dating life, you have to surround yourself with others who are already successful. Not only is there a lot to learn from people like this but they will likely help your own journey.
The same is true in business. Opportunities available to you often correlate to who you know. Set up a routine to attend two or three events each month to increase your network.
3. Pursue an awesome personal life.
People are attracted to your lifestyle just as much, if not more than your work ethic and ambition. Entrepreneurship is a grinding journey, but never let that prevent you from enjoying the experience. Doing activities beyond building your business can humanize you and your product.
4. Be a problem solver.
The ultimate "wingman" will do what it takes to find his friend success when meeting new people, even at the sacrifice of his own. If what you provide isn't the solution to someone's problem, find a solution for them anyway. The loyalty you'll receive will be unprecedented.
5. Own your value.
My new clients almost always try to connect with the opposite sex by acting how they think someone finds attractive. But it's not about being someone you aren't. Bringing out the best in yourself is the key to truly connecting. Let your personality shine -- it's a surefire way to humanize what you're selling.
Just like dating, momentum rather than time is what can bring success into your entrepreneurial life. And nothing produces more momentum than human interaction.
Looks like you don't even have to leave this section of the forum to get an example of how not to re-use content...
5 Simple Ways to Stand Out Among Your Business Competitors
There's repurposing content, then there's copying and pasting under your own name without a citation. Where's the added value? I would have no problem with this if you added something to it or made it relevant to the thread. But instead, this seems like you're just trying to take credit from someone else's work without adding even considering the context of the original post.
Are we marketers or spammers? Which do we want to be? What steps are we taking to get there? I see way too much echo-chamber conversations here. Unclear questions, irrelevant answers, lots of rehashing with very little critical thought.
I quite agree. I don't know a lot about digital marketing so I got a company offering digital marketing services to help me. For now they're auditing my website and I'm making a list of what I expect from them.
Similar threads
