How Instagram marketing differs from Facebook marketing?

[Naomi Chan]

When we look into demographic data, the average age of Instagram active users is smaller than Facebook’s. How could we target the millennials with Instagram hacks? Here are some of my thoughts:


Online strategies

1. Instagrammable stories and feed ads - featuring shareable lifestyle content
   
   
2. E-commerce on Instagram
   
   
3. Hashtag campaign

What’s more?

 

[monicageller3691]

Try influencer marketing for wider reach
Switch to a business profile and optimize accordingly.
Configure an editorial calendar.
Run contests before the launch.

I hope this helps.!