How many subscribers do I need before I see my first sale?

[OscarMike]

Hi guys, I'm targeting the weight loss niche on Facebook.

Russell Brunson once said in one of his podcasts that for every 100 subscribers you get, you'll 1-2 sales. Those subscribers allow you to essentially build a list for free. Assuming the cost per lead is $1 and the profit is $50 per sale.

Do you agree with this stat? Is it common to get 1-2 sales per 100 subscribers?

I've added over 500 subscribers to my list and I still don't have any sales. But this could be a copywriting issue. I'm sending my list a soap opera sequence, which is 5 emails that build rapport. Building rapport is one of the 7 skills that every salesman should know. Brian Tracy talks about this in his book, Sales Success.

What do you guys think?

Thanks

 

[Graybeard]

Why don't people put their 'money of the wood'?

• Right now there are unfavorable economic stations globally.
  There is a lot less discretionary spending on trivial items.
  

  I'm targeting the weight loss niche on Facebook.

• A lot of these offers are not that good (or needed) to get the money that is out there.

I think 1% or 2% might be obtainable --right time --right place
People buy because they get sold. Maybe, that Burma Shave, soap opera stuff is just boring?

 

[Honeybadger]

should have 100% focus on customers
if you do 1 of 2 things you will make a success
1 --> save their time
2 --> save their money
if you do 1 & 2 you 100% win
then try 2 make them laugh
if you can do all 3
1 --> save their time
2 --> save them money
3 --> make them laugh
you dont need to ask this question
cos all campaigns are not the same
there is no avg conv rate

What do you guys think?

 

[Francesca90]

as much as possible , but your calculation correct .

 

[Graybeard]

there is no avg conv rate

There is an acceptable range --that varies with the product's attributes, type of media ad, etc.
Global medians do matter but I do think the medians may have changed downward the past 5 years.

1 --> save their time
2 --> save their money

That really applies towards selling a commodity item. A can of corn or a pair of socks.

Selling something like weight loss means telling a compelling story and offering some 'fairy tale' proof. It's a hard sell and usually a negative sell --with a take-away close.

• If you don't do /or get this you will be unhappy forever --Is that what you really want?
• Of course not, (blah blah)