How many times do you see an ad?

[Graybeard]

The best ad redundancy is said to be 7 (7 times)
How does the Law Of Large Numbers apply here?
What is an adequate sample size?
And more importantly what sample is defined as being indicative?

ex: CR of what?

• The ad is clicked;
• a landing page has a CTR to a offer or target;
• or a post-back of a sale?

https://www.researchgate.net/publication/333908543_The_redundancy_in_cumulative_information_and_how_it_biases_impressions

haven't read it all (super long) but

When observations are not independent, they become (at least partially) redundant, and a rational perceiver has to account for this redundancy when forming impressions. Repetition constitutes the most extreme case of redundancy, where each piece of information holds no additional value, and must therefore be completely discounted by the rational perceiver. Wittgenstein (1953, p. 94) described relying on repeated information “as if someone were to buy several copies of the morning paper to assure himself that what it said was true.” Although the redundancy in reading the same newspaper article multiple times is obvious, in real life redundancy is often masked by different formats, mixtures of novel and repeated information, or time lags between observations (Unkelbach et al., 2007). As a result, humans regularly rely on redundant information when forming impressions and judgments, and when making decisions.

So, the same ad appearing across different websites (or media types --so called Omni-Channel Marketing) when seen by the same user (viewer) are probably the most effective ad campaigns.

 

[VeronicaWoodruff]

Modern research believes that the average consumer needs to view an ad at least 7-8 times before it'll really sink in.

 

[Dawnseeker]

Permanently. However the irony is that I use adblockers
it's kinda interesting because I am fond of marketing and I know about ads plenty information, that's why I use adblockers in order not to see the ads permanently.
So, I guess it's a right position, because it helps me not to distract when I surfing the net or something like that. Yeah, probably those people who can see my banners also use adblocker but I don't care. Affiliate marketing is all about traffic increase, hence it's enough to me to receive the traffic I receive these days.
I won't claim that adblockers are bad, because they take my money away literally, because I also use it lol. Bunch of advertisement makes me feel anxious for real, when I can't find something because of stupid banners.

 

[Graybeard]

I won't claim that adblockers are bad, because they take my money away literally, because I also use it lol.

30% or more of the internet is doing this in many geos.
I know I do too lol
my version of chromium is raw --i see all the ads

 

[Yarko Tverd]

Permanently. However the irony is that I use adblockers
it's kinda interesting because I am fond of marketing and I know about ads plenty information, that's why I use adblockers in order not to see the ads permanently.
So, I guess it's a right position, because it helps me not to distract when I surfing the net or something like that. Yeah, probably those people who can see my banners also use adblocker but I don't care. Affiliate marketing is all about traffic increase, hence it's enough to me to receive the traffic I receive these days.
I won't claim that adblockers are bad, because they take my money away literally, because I also use it lol. Bunch of advertisement makes me feel anxious for real, when I can't find something because of stupid banners.

I totally agree with you. I also use an ad blocker. It makes me very nervous when it shows ads when reading an article and you can't close it.