As most of you know, the main value of Facebook ad network is that you may purchase traffic worldwide at low prices. It’s not a secret that the low cost of traffic is the result of high CTR of the ads on an eCPM basis. I mean: the higher your CTR is – the cheaper you get the traffic. It is quite obvious.
So, to gain profit you need to maintain your CTR high-level. There are two ways to get CTR => create aggressive promo (and get banned, lol) or target the audience that fit your product well.
The first way is a death path indeed. I mean, if you run aggressive ads – your ads will be flagged with complaints and abuses. At last, one day you will find your account blocked. The second method is much safer and easy-to-use.
To find the most suitable audience for an affiliate offer I use a tool “Audience Insight” in facebook ad account. You may easily find it.
For years this tool was not useful for most regions and geos. There had been data for the US only. Since now its database is huge enough to provide us with qualitative analyses about almost every geo.
This tool gives you the insight about peoples’ likes, demography, their preferences and behavior. Any SMM-ninja will find it extremely useful, but we mostly need the option “Activity”.
This metric performs the frequency and intensity of social signals of chosen audience towards the posts in the Social Network in general. I mean it shows how people react to posts.
We are interested in the latest parameter “Ads Clicked”. It denotes the average number of clicks made by a user (targeted audience is blue and people on Facebook is gray) in the term of 30 days.
So, the higher frequency of “Ads Clicked” is – the more loyal to ads your audience is, and the more click from your ads you will get. Got it?
How it works:
The screenshot above demonstrates the statistics for all the audience on Facebook in the USA. We can see that average US user clicks Ads up to 15 times per month. Now, by varying different targeting filters, we need to get this rate as high as we can.
For instance, we can easily discover that users in France have average frequency – 9; users in Italy – 16. So if you want to have better CTR for your ads – you’d better look for offers from Italy:
Furthermore, you can discover that women are more valuable than men (20 vs 16):
As well as young women (18-23 of age) are more preferable for us than the ones of age 30-45. 24 vs 20:
You can be setting almost every parameter you can use while making adsets on Facebook.
If you have active fanpages (with a total audience more than 1k of users) that are already in use – you may add them for analysis.
This very tool has one more good option that is called “Page Likes”. Here the pages which most likely will arise users’ interest according to Facebook’s experience are gathered. You may use the pages from this instrument to increase the frequency of “Ads Clicked”. For example, if I set up additional interests for my audience (Italy, female, 18-23) with pages like MTV Italia, MTV music (Italy) and so on, I will receive the highest frequency: 37 and the monthly reach will be high enough to run ads (of about 1M of users):
(Now we have the highest Ads Clicked frequency to start a campaign)
What is more, you can start creating a new campaign from this very tool. Just click a green button “Create Ad” – and all the targeting filters and parameters will go into Ads Manager or Power Editor.
By the way, by experimenting with targeting different geos you will recognize a lot of interesting facts. For example, Russia is like this, lol:
Does that mean Russians never click posts? Definitely, no. Does that mean Audience Insight is giving us shit? I don’t know. Nevertheless, I successfully use it to run ads at high CTR, so I purchase traffic at a lower price.
Just some sad words at the end. No matter how much experienced with tools you are, the first thing to pay attention to is your creative materials. If your ad looks like shit, then not even Zuckerberg himself will help you gain high CTR. So be sure to start with the creative materials.
That’s it for now. Hope it will help everyone here to make money on Facebook.
