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Definitely must and applies to different industries as well. And be aware of the SEO aspect of things if you're writing for digital (let's say website, socials, etc)Perhaps, the best tip I can give is to know your audience. You should know what people, who you are writing for, feel, what thoughts they have and their motivation to follow your commercial advice.
You should always think about the reader, put yourself in his/her shoes, try to understand what your audience would like to read, how the text could help them in some way, it requires some psychological approach if you want to make the best out of your content. It's also important that text flows naturally, and that it contains some kind of storytelling so that readers fill that all parts are connected and related to each other.Hey Friends,
I am a beginner in Copywriting. Any tips you want to share with the community and me which will help me be a better copywriter?
Thanks
Copywriters don’t need formal training or education.