Free traffic is okay for untargeted branding, but it simply isn't trackable for proper ROI formulas.
I do think it's a great idea to implement good SEO tactics and methods to optimize brands, content sites, etc., however, for more traditional and scalable marketing solutions, you have to go with paid traffic.
I do think it's a great idea to implement good SEO tactics and methods to optimize brands, content sites, etc., however, for more traditional and scalable marketing solutions, you have to go with paid traffic.