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Seeking Help How to improve website weight?

Well, your description and request are quite vague.

In order to evaluate your issues you will need to be more forthcoming with details.

For example:
  • Adding Links
    • Where, and how, did you acquire the links? This is important because if you are buying links then your site will suffer SE devaluation. The SE's intentionally now devaluate site and domain values when links are not relevant, not as high or higher than your own domain, not naturally acquired, and especially purchased links are tracked and devalued by the SE's.
  • Blogging
    • Blogging regularly is not the answer to respectable interest. Blogs are not typically a viable source of valuable information. More than 97% of the blogs are ignored and not given any priorities or positive ratings because mosst blogs don't provide what most internet users want to see. More than 60,000,000 (60Million) blogs are created every year and 80% fail between month 6 and month 18. The other 20% sees a loss of all but 2 or 4% by month 24.
    • Blogs are not a very good medium any longer for marketing. Sites, full fledged HTML5 sites with stacked coding (addition of Python, Java, etc.), are what produce the benefits of earnings and with a far more stable commercial and/or professional effort.
  • Content
    • Copy
      • What copy experience do you have?
    • Content
      • What leel of writing skills do you have?
  • Funnel
    • Ad
      • Angles, Hooks, and Triggers
        • If you have not yet learned angles, hooks, and triggers, then you are not ready to market anything. You cannot write good ad copy, you cannot write a good lander, and you cannot convey a trigger for a conversion without first learning and developing the skill s associated with angles, hooks, and triggers.
    • Lander
      • If you are putting a lander on your site then you are shooting yourself in the foot. Blogs are never fast enough to properly host a landing page. landers must be pure HTML5 and stand alone.
    • Destination Site
  • Server
    • You need to be using a VPS at the very least. If you are on shared hosting then get rid of it and go get a VPS.
  • Traffic
    • SEO
      • If you are looking to earn from SEO only, quit! SEO is a tertiary traffic source. It is not, and never will be, a primary traffic source. Primary traffic is paid traffic. Secondary traffic sources are social platform traffic. SEO is last.
    • Paid Traffic
      • You cannot learn this business without the use of paid traffic. Without paid traffic, you cannot learn to use a tracker and without a tracker you are lost!
This is just a very rudimentary over view. There are a huge number of details I've left out. I am just trying to understand what you've done, what you have, and what you expect, and how serious and willing you are to really make an effort to earn in this industry.
 
Yeah, I’ve been in the same boat. Adding external links and posting consistently should help, but it doesn’t always work right away. Sometimes, it takes tweaking the strategy, like adjusting SEO or targeting the right audience more effectively. Have you tried any other techniques to boost engagement?
 
Well, your description and request are quite vague.

In order to evaluate your issues you will need to be more forthcoming with details.

For example:
  • Adding Links
    • Where, and how, did you acquire the links? This is important because if you are buying links then your site will suffer SE devaluation. The SE's intentionally now devaluate site and domain values when links are not relevant, not as high or higher than your own domain, not naturally acquired, and especially purchased links are tracked and devalued by the SE's.
  • Blogging
    • Blogging regularly is not the answer to respectable interest. Blogs are not typically a viable source of valuable information. More than 97% of the blogs are ignored and not given any priorities or positive ratings because mosst blogs don't provide what most internet users want to see. More than 60,000,000 (60Million) blogs are created every year and 80% fail between month 6 and month 18. The other 20% sees a loss of all but 2 or 4% by month 24.
    • Blogs are not a very good medium any longer for marketing. Sites, full fledged HTML5 sites with stacked coding (addition of Python, Java, etc.), are what produce the benefits of earnings and with a far more stable commercial and/or professional effort.
  • Content
    • Copy
      • What copy experience do you have?
    • Content
      • What leel of writing skills do you have?
  • Funnel
    • Ad
      • Angles, Hooks, and Triggers
        • If you have not yet learned angles, hooks, and triggers, then you are not ready to market anything. You cannot write good ad copy, you cannot write a good lander, and you cannot convey a trigger for a conversion without first learning and developing the skill s associated with angles, hooks, and triggers.
    • Lander
      • If you are putting a lander on your site then you are shooting yourself in the foot. Blogs are never fast enough to properly host a landing page. landers must be pure HTML5 and stand alone.
    • Destination Site
  • Server
    • You need to be using a VPS at the very least. If you are on shared hosting then get rid of it and go get a VPS.
  • Traffic
    • SEO
      • If you are looking to earn from SEO only, quit! SEO is a tertiary traffic source. It is not, and never will be, a primary traffic source. Primary traffic is paid traffic. Secondary traffic sources are social platform traffic. SEO is last.
    • Paid Traffic
      • You cannot learn this business without the use of paid traffic. Without paid traffic, you cannot learn to use a tracker and without a tracker you are lost!
This is just a very rudimentary over view. There are a huge number of details I've left out. I am just trying to understand what you've done, what you have, and what you expect, and how serious and willing you are to really make an effort to earn in this industry.
The business type of the website is freight forwarding. My current optimization strategy is to use SEMrush to select suitable keywords to build website content, and then share my content through forums and self-media platforms. Through Google search console, I found that this method did not bring better exposure and conversion. Is there something wrong with my optimization idea?
 
Yeah, I’ve been in the same boat. Adding external links and posting consistently should help, but it doesn’t always work right away. Sometimes, it takes tweaking the strategy, like adjusting SEO or targeting the right audience more effectively. Have you tried any other techniques to boost engagement?
I don’t know much about search engine optimization. I currently only get website exposure and conversion by updating website content and blogs and sharing content on self-media platforms. Do you have any better methods to share with me?
 
The business type of the website is freight forwarding. My current optimization strategy is to use SEMrush to select suitable keywords to build website content, and then share my content through forums and self-media platforms. Through Google search console, I found that this method did not bring better exposure and conversion. Is there something wrong with my optimization idea?

So, all of what you are doing to market is SEO as an amateur? From the very little info you provide it demonstrates a complete lack of effort to market and brand. SEO is NOT a marketing tool!

As well, you didn't address any of the the other items or topics I raised.
 
Hello @SSF-Logistics

As you said above to boost your website's weight and traffic, you should create engaging, SEO-friendly content with relevant keywords from Semrush. Make sure your site loads quickly and is mobile-friendly. then Build quality backlinks through guest blogging and collaborations, and share your content on social media. Regularly update your site with fresh content and check analytics to refine your strategy. This all will help you to attract and retain more visitors effectively.
 
Hello @SSF-Logistics

As you said above to boost your website's weight and traffic, you should create engaging, SEO-friendly content with relevant keywords from Semrush. Make sure your site loads quickly and is mobile-friendly. then Build quality backlinks through guest blogging and collaborations, and share your content on social media. Regularly update your site with fresh content and check analytics to refine your strategy. This all will help you to attract and retain more visitors effectively.
Thanks for your reply, it helps me a lot!
 
I don’t know much about search engine optimization. I currently only get website exposure and conversion by updating website content and blogs and sharing content on self-media platforms. Do you have any better methods to share with me?
If you’re already updating content and sharing on self-media platforms, you're on the right track! To take it a step further, you might want to look into optimizing your content for search engines (SEO) to improve your organic traffic. Focus on keyword research to find what your audience is searching for, then strategically incorporate those keywords into your content. Also, consider building backlinks from reputable sites, as they can really boost your site’s authority. Another tip is to ensure your website’s speed and mobile-friendliness—Google loves websites that load fast and work well on all devices. Lastly, engaging with your audience on social media and forums can help generate more buzz and drive traffic. Keep experimenting and you’ll surely see improvements! And as T J Tutor said : primary traffic is paid traffic.
 
If you’re already updating content and sharing on self-media platforms, you're on the right track! To take it a step further, you might want to look into optimizing your content for search engines (SEO) to improve your organic traffic. Focus on keyword research to find what your audience is searching for, then strategically incorporate those keywords into your content. Also, consider building backlinks from reputable sites, as they can really boost your site’s authority. Another tip is to ensure your website’s speed and mobile-friendliness—Google loves websites that load fast and work well on all devices. Lastly, engaging with your audience on social media and forums can help generate more buzz and drive traffic. Keep experimenting and you’ll surely see improvements! And as T J Tutor said : primary traffic is paid traffic.
Thanks for sharing your skills!
 
i think most importantly you should optimize images ,Reduce external dependencies,optimize fonts ,use CDN ....
This is the site I'm working on ssf logistics, I've already compressed some of the images and that's where I've been able to get to so far, for the loading responsiveness aspect of the site what part of that site currently needs to be optimized more in the first place?
 
External measuring includes adjusting the settings of web fonts, CSS and JS paths, images and header caching, Gzip, and more.
 
I don’t know much about search engine optimization. I currently only get website exposure and conversion by updating website content and blogs and sharing content on self-media platforms. Do you have any better methods to share with me?
Those are great starting points! SEO can feel overwhelming at first, but you’re on the right track with updating your website content and sharing it on self-media platforms. Use tools like Google Analytics to track which content is working and where your visitors are coming from. This can help you adjust your strategy for better results. Share content in relevant online communities. Lastly, native advertising could be a good option, but it comes with additional costs.
 
Hey @SSF-Logistics - nice to meet you
you’re actually putting in solid effort already — blogging, using SEMrush, and compressing images are all great starting points.
that said, in industries like freight forwarding, SEO alone usually isn’t enough, especially if you’re relying only on organic exposure from blog content.
here are a few tips: make sure the pages you’re optimizing are “money pages” — homepage, service pages, pricing, contact, etc.
I tried adding external links and blogging regularly, but the traffic didn’t improve.
blogging is good, but those blogs should link internally to the pages that actually convert visitors
The business type of the website is freight forwarding. My current optimization strategy is to use SEMrush to select suitable keywords to build website content, and then share my content through forums and self-media platforms. Through Google search console, I found that this method did not bring better exposure and conversion. Is there something wrong with my optimization idea?
use google search and check your “Queries” tab — are people searching for keywords related to international shipping, customs clearance, freight terms, etc.? if not, you may need to rethink your keyword targets
This is the site I'm working on ssf logistics, I've already compressed some of the images and that's where I've been able to get to so far, for the loading responsiveness aspect of the site what part of that site currently needs to be optimized more in the first place?
site speed matters, but so does layout. make sure your pages have clear CTAs, are mobile-friendly, and load in under 3 seconds. you can use tools like PageSpeed Insights or GTMetrix to see what’s still slowing you down

Content distribution matters as much as content creation. posting to forums and media platforms is helpful, but if it’s not your target audience (importers, exporters, logistics managers), it won’t move the needle. Try LinkedIn groups, logistics-related blogs, or paid traffic that targets businesses in specific regions. if SEO is too slow or not showing ROI, mixing in CPC/CPM traffic to your key landing pages (like a shipping quote request page) could give you a real lift.

let me know if you want help identifying which specific parts of your site need technical optimization — happy to take a closer look.
 
Hey @SSF-Logistics - nice to meet you
you’re actually putting in solid effort already — blogging, using SEMrush, and compressing images are all great starting points.
that said, in industries like freight forwarding, SEO alone usually isn’t enough, especially if you’re relying only on organic exposure from blog content.
here are a few tips: make sure the pages you’re optimizing are “money pages” — homepage, service pages, pricing, contact, etc.

blogging is good, but those blogs should link internally to the pages that actually convert visitors

use google search and check your “Queries” tab — are people searching for keywords related to international shipping, customs clearance, freight terms, etc.? if not, you may need to rethink your keyword targets

site speed matters, but so does layout. make sure your pages have clear CTAs, are mobile-friendly, and load in under 3 seconds. you can use tools like PageSpeed Insights or GTMetrix to see what’s still slowing you down

Content distribution matters as much as content creation. posting to forums and media platforms is helpful, but if it’s not your target audience (importers, exporters, logistics managers), it won’t move the needle. Try LinkedIn groups, logistics-related blogs, or paid traffic that targets businesses in specific regions. if SEO is too slow or not showing ROI, mixing in CPC/CPM traffic to your key landing pages (like a shipping quote request page) could give you a real lift.

let me know if you want help identifying which specific parts of your site need technical optimization — happy to take a closer look.
Thanks for the analysis and optimization ideas, this is very inspiring for me.
 
Those are great starting points! SEO can feel overwhelming at first, but you’re on the right track with updating your website content and sharing it on self-media platforms. Use tools like Google Analytics to track which content is working and where your visitors are coming from. This can help you adjust your strategy for better results. Share content in relevant online communities. Lastly, native advertising could be a good option, but it comes with additional costs.
While I know that advertising can bring in direct traffic and exposure, that's not a long term gain, and I prefer to get ongoing traffic and exposure at the lowest possible cost.
 
I tried adding external links and blogging regularly, but the traffic didn’t improve.
I guess you might need to focus more on high-quality, relevant external links and ensure your content targets the right keywords. Also, check for any technical issues like slow load times or mobile optimization that could be affecting traffic.
 
MI
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