How to increase CTR push ads

[MiszelD]

Hello, how to increase CTR in push ads
Im in the dating industry. focusing on tier 2, 3 countries and I get 0.3% CTR working with CPC targeting high activity users and 0.2% working with CPM model targeting activity and working users
Ads are like messages from women
I want to reduce CPC , characterized by the same quality of traffic

 

[Graybeard]

CPM model targeting activity and working users
Ads are like messages from women
I want to reduce CPC , characterized by the same quality of traffic

I think the CPM model in Push Ads is for brand recognition and branding use really AND NOT for CPA conversion.
All the push ads I have used are not quality --some might convert so CPC is better in a CPA scenario.

Pops and push are *nag ads* most people block or ignore them (eventually). I am not saying these ads will not work in some cases just that they are like having a cow-pie contest in the barn-yard --seeing whose shit will stick the longest to the barn wall

AI Talk back:

 

[Graybeard]

That said: If you want to pursue this CPM schema with Push ads

you could try to relate the site(ID) to the CTR to your offer --but this can be rather vague.

I would not try to relate the site(ID) to the number of CPA conversions until you have done a massive amount of CPM like >1000K

 

[MiszelD]

Okay Thanks, but A lot of guys in case studies, are using CPM for dating to reduce cpc and still got awesome results.

What's the point then?

Is CPC has better quality or what ?

 

[T J Tutor]

These are some of the GOOD guys that can help:

ProPush.me​

ADAVICE​

BroPush​

AdStuff​

Push.House​

Adoperator​

​

 

[Graybeard]

Is CPC has better quality or what ?

You are only paying for what clicks on your ad (obvious) but

I get 0.3% CTR working with CPC targeting high activity users and 0.2% working with CPM model targeting activity and working users

Plugin your real numbers
(DOI/CPC)*max ad cost (margin)
Consider you need a good volume to get a real world statistic.

let $0.90 as the DOI payout (for tier2,3 [median or average])
let $0.06 as the CPC cost (for tier2,3 [median or average])
let x be the Rate of your funnel

(0.90/0.06)*.70​

x = 10.5​

~9.52% CR & an ad cost of 70% with a gross margin 30%​

This means that to achieve a 30% gross margin (70% ad cost), your funnel needs to have a conversion rate (CR) of approximately 9.52% (10.5 out of every 100 clicks).​

What is your CR now?
Now Plug in the CPM cost numbers ...

 

[Graybeard]

Dumb AI can't do math LOL but AI's elocution is pretty good ...
Here's a breakdown:
AI bad boy!!!

Important! This is only your `gross margin` without considering your other business expenses, such as;

• Server costs (if applicable)
• Creative design costs (your time is money too)
• Monitoring campaigns and adjusting them (your time is money too)
  Personally, my time gets eaten up here (very costly for me)

 

[MiszelD]

Perfect I really appreciate that
One more thing.
What angles would you recommend me promoting dating vertical?

 

[Graybeard]

Now, if you can turn over (scale) at a 13.33% margin a $500.00 month ad budget
$2,244.4423 12 months~maybe

 

[Graybeard]

What angles would you recommend me promoting dating vertical?

No answer; I don't do SOI Dating ...
If you are direct-linking you can only try to optimize your ads purchased.
If you are making landing pages you could improve them and test them until you find what works best in your markets and with the ads you are buying --many variables here.

AI spits this generalization of suggestions out --some valid ideas ...