One-size-fits-all doesn’t work in monetization—each strategy requires a tailored approach, discipline, and creativity. This case study reveals how a publisher scaled their push ad revenue to $60,000/month with RollerAds, optimizing performance along the way.
The key? Staying flexible, tracking KPIs, and making timely adjustments. With RollerAds, it’s easier than ever.
Our ad formats of choice are push notifications, pop ads (a.k.a. OnClicks), and Direct Click. With RollerAds, you can monetize even the most complex GEOs, while keeping your users engaged. You’ll see the proof in the case study below.
How It Started: A Conference Connection
At Affiliate World 2024, one of our managers met a publisher with 1,000+ news websites looking for a push monetization alternative. He had been using another provider but wanted to test new opportunities.Initially, the plan was a split test to compare networks—but after just 10 days, RollerAds exceeded expectations. The publisher started migrating all their websites to our platform.
Case Summary: Key Facts and Numbers
Here is a brief overview of the case study, including the publisher’s specifics and some future campaign details.- Publisher’s websites: news portals with SEO-interlinking, leading to the main website
- Websites quantity: 1,000+ dynamic websites, which occasionally exhausted their potential and were rotated
- Traffic volume: 60+ million users monthly
- GEO: France
- Maximum income from monetization with RollerAds: $60,000 monthly
- Time to reach maximum income: 4 months
- Ad format of choice: push notifications
Pre-Planning: Preparation Is the Key for Any Battle
Prior to accumulating the database of push subscribers, we asked our partner for any extra requests. One of them was to cap the number of push ads so that the audience wouldn’t end up fatigued. That was an important request as besides push ads, the users received push notifications, containing news, announcements, and general information. Thus, we settled for 3 push notifications per hour.As per request, we also excluded a few verticals and offers that the publisher deemed inappropriate and violating their policy.
Once all the tags were in place and all the notifications set, we began gathering the first subscribers to send out the ads afterward. Here is a roadmap divided into months.
January 2024: $4,000 During the Test Run
To play it safe, our partner chose a website with a humble traffic volume for initial testing. In a few quick steps, the publisher replaced the old tag for a database with the new one from RollerAds.Within 10 days, revenue surged, convincing them to migrate all websites. Some sites retained old subscribers, but we recommended transferring the most active ones to hit KPIs faster.
Push frequency: 1/20 min (3 per hour).
Summary of the 1st month
- Earnings from monetization: $4,000
- Average daily subscribers: 3,900 users
- Total active subscribers: 26,800 users
February 2024: Full Transfer and Hybridization of Notifications
Since the initial monetization proved to be profitable, we recommended trying out a hybrid format, when push ads are mixed with informational notifications, e.g., breaking news and new article releases. Our experience suggests that this combo benefits the retention rate and audience engagement. As a result, the majority of websites yielded a surge of organic traffic, reached Google Discover, and grew in search ranking.The hybrid monetization resulted in occasional traffic bursts when the number of new daily subscribers grew 5–10 times compared to an average value.
Besides making the content of our push notifications less predictable, we also continued to transfer the old subscribers from niche websites. Our ad frequency remained the same: 1 push notification per 20 minutes.
Since the traffic volume grew, we were able to attract bigger advertisers and on exclusive terms. And even though the growth was sporadic and irregular, all the available ad spots were bought up regularly, contributing to the ever-increasing income of the publisher.
Summary of the 2nd month
- Earnings from monetization: $18,500 (+363%)
- Average daily subscribers: 14,000 users (+259%)
- Total active subscribers: 237,000 (+784%)
March 2024: Work Smarter, Not Harder
Two months later, we continued to try out various ways to increase the quality of push notifications while capping its quantity. Using all the features of the RollerAds network, we managed to double the CTR of push notifications without increasing their frequency (1/20 minutes).Additionally, we heeded the request of our publisher and turned off some other ad categories.
At the same time, we continued to transfer the subscribers to our platform, and RollerAds started to monetize all the websites.
Summary of the 3rd month
- Earnings from monetization: $31,000 (+68%)
- Average daily subscribers: 18,000 users (+28%)
- Total active subscribers: 400,000 (+69%)
April 2024: Strategy Update and Boom in Subscribers
In the 4th month, we realized the value of non-advertising push notifications. They increased article visits, signaling relevance to Google, which boosted visibility in SERP and Google Discover, driving organic traffic. To maintain stable subscriber growth, we adjusted our strategy, reducing push frequency from 1/20 to 1/30 minutes, which doubled new daily subscribers.Summary of the 4th month
- Earnings from monetization: $57,000 (+84%)
- Average daily subscribers: 33,000 users (+83%)
- Total active subscribers: 760,000 (+90%)
May 2024: Stabilizing the Income
In our line of work, the plateau is inevitable; but we prefer to call it stability. Our partner reached stability in the 5th month when they reached $50,000–60,000 monthly.A Google update slowed organic growth, forcing a domain transfer. Thanks to experience and non-advertising push notifications, the transition was smooth.
The table below shows steady subscriber growth, which helped sustain income:
Instead of Conclusion
It should be noted that throughout the case study, we’ve been talking about a large-scale publisher, but it doesn’t imply small website owners are out of luck. In fact, we are accustomed to helping smaller publishers squeeze the most out of their websites. No matter the quantity or quality of traffic sources, we know how to produce profitable cases, which are worth sharing and reading.Try out RollerAds now to see if your websites perform at their best. We are not afraid to put our money where our mouth is, because all our expertise is based on field-tested insights. Feel free to contact us; we’ll guide you through our platform and tell you everything you need to know to maximize your performance.
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