Eugene_Trafficsourcer
New Member
In one of the discussions, I promised to share my experience on how to make money on antivirus offers using push traffic. Promoting antivirus offers in Tier 2-3 countries is one of the most promising areas in the world of online advertising. Such offers are highly in demand, especially among users who live in developing countries and use outdated or low-cost versions of computers and mobile devices. Additionally, antivirus protection is critical to user security, which is why many are willing to pay for reliable antivirus software.
Even during times of crisis, the antivirus software market experiences minimal to no declines in its volume.
According to experts' forecasts, the size of the antivirus software market will increase from $4.06 billion in 2022 to $4.25 billion in 2023 with an annual growth rate of 4.5%. This growth is expected to continue until 2026 with the same dynamics.
We are different from most teams because we prefer to buy traffic from ad networks rather than from FB and Google. The difference lies in the fact that we use fully managed manual management of advertising campaigns by a dedicated manager.
So far, only one network on the market offers such services - MyBid, which suits us in many respects. Our team has earned a positive ROI in the antivirus software vertical in India, Brazil, South Africa, and Indonesia for more than six months now. The sites on this network generate more than 5 billion impressions per day for an adult audience, and the minimum bid in the Tier-3 auction is only $0.00003.
Why did we choose ad networks to work with this vertical? It's simple - there are formats that show much better performance in the antivirus software vertical than other popular traffic sources.
If our target audience is users of Android devices and desktops, then I don’t see the point in looking for sources better than push notifications. If our goal is iOS users, then InPage push does a great job of preventing the Apple ecosystem from displaying ads without the user's prior consent.
For example, in this ad that was created on the recommendation of our manager at MyBid for the Vietnamese target audience, the CTR and CR were much higher than expected, despite the fact that the photo clearly shows a non-Asian person. It's puzzling, but it's a fact.
When it comes to landing pages, I don't recommend making them too large (maximum 2-3 screen scrolls). Approaches that use a message stating that the antivirus installed on the user's device is already outdated and needs to be replaced, as well as aggregator pages or listing articles that provide information about several offers at once with a CTA button under each one, are excellent for generating conversions.
Moreover, to increase trust, we use the logos and descriptions of several popular antiviruses, including Norton 360, McAfee, Kaspersky, Total AV, and Dr.Web, on our landing pages.
We also place the main offer that we promote at the top position of the listing giving it the highest rates.
From economic and practical points of view, Push notifications and In-Page push notifications remain the best traffic sources for this vertical. If you do not ignore the recommendations on creatives and advertising approaches from your personal account manager in a fully-managed advertising network, you can get a positive ROI even at the stage of testing with a $100 ad budget.
Even during times of crisis, the antivirus software market experiences minimal to no declines in its volume.
According to experts' forecasts, the size of the antivirus software market will increase from $4.06 billion in 2022 to $4.25 billion in 2023 with an annual growth rate of 4.5%. This growth is expected to continue until 2026 with the same dynamics.
Which sources to use for antivirus offers in Tier 2-3
My team and I often promote such offers to Tier 2 countries, such as Greece, South Africa, and Indonesia, in our advertising campaigns. This is because there is not as much competition in this vertical. Also, Tier 3 (in our case, India and Latin America) perform well due to the low price in the auction and huge audience volumes.We are different from most teams because we prefer to buy traffic from ad networks rather than from FB and Google. The difference lies in the fact that we use fully managed manual management of advertising campaigns by a dedicated manager.
So far, only one network on the market offers such services - MyBid, which suits us in many respects. Our team has earned a positive ROI in the antivirus software vertical in India, Brazil, South Africa, and Indonesia for more than six months now. The sites on this network generate more than 5 billion impressions per day for an adult audience, and the minimum bid in the Tier-3 auction is only $0.00003.
Why did we choose ad networks to work with this vertical? It's simple - there are formats that show much better performance in the antivirus software vertical than other popular traffic sources.
If our target audience is users of Android devices and desktops, then I don’t see the point in looking for sources better than push notifications. If our goal is iOS users, then InPage push does a great job of preventing the Apple ecosystem from displaying ads without the user's prior consent.
What about creatives?
Most of the standard ad creative approaches perfectly convert in Tier 2-3 GEOs. Let's look at a few examples.Push notifications with messages about the device being jailbroken
If such a message is combined with an appropriate picture and a short description, along with emojis, then it will definitely result in a good conversion rate. This approach has been time-tested and works with users on both desktop and mobile devices.
Announcement of "articles" with a selection of the best antiviruses
An article with a selection of the best antivirus software works great with a redirect to a landing page disguised as an article about antivirus software from one of the leading online publications. The advantage of this approach is that you can place links to several offers at once on the landing page.
Using a modified Android system symbol
The use of the Android OS logo in creatives in combination with signs symbolizing danger is also an excellent trigger for the target audience. More than 60% of push traffic in ad networks comes from Android gadgets, and this is a huge proportion of potential leads.
Trial offer or discount
The “trial period” offers are especially attractive for users from Tier 2 and 3, as most users in them tend to prefer saving money on everything. A discount offer in this case also acts as an excellent trigger for the targeted action.For example, in this ad that was created on the recommendation of our manager at MyBid for the Vietnamese target audience, the CTR and CR were much higher than expected, despite the fact that the photo clearly shows a non-Asian person. It's puzzling, but it's a fact.
When it comes to landing pages, I don't recommend making them too large (maximum 2-3 screen scrolls). Approaches that use a message stating that the antivirus installed on the user's device is already outdated and needs to be replaced, as well as aggregator pages or listing articles that provide information about several offers at once with a CTA button under each one, are excellent for generating conversions.
Moreover, to increase trust, we use the logos and descriptions of several popular antiviruses, including Norton 360, McAfee, Kaspersky, Total AV, and Dr.Web, on our landing pages.
We also place the main offer that we promote at the top position of the listing giving it the highest rates.
Conclusion
It is much easier to promote antivirus offers in Tier 2 and Tier 3 countries than it might seem at first glance. For greater conversion, it is better to send them to landing pages of a listing nature filled with promo codes, discounts, and trial periods. Such a move is better in GEOs with an average or low level of income.From economic and practical points of view, Push notifications and In-Page push notifications remain the best traffic sources for this vertical. If you do not ignore the recommendations on creatives and advertising approaches from your personal account manager in a fully-managed advertising network, you can get a positive ROI even at the stage of testing with a $100 ad budget.
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