Hey guys!
A lot has changed since the pandemic took over the world. While the affiliate marketing industry wasn’t seriously affected, other industries have seen unexpected growth or have fallen on hard times.
E-sports and the gaming industry were some of the lucky ones. There were many causes for people staying at home. But whether it was unexpected unemployment or home office with a non-demanding job, the video game industry has been booming.
And a new niche becoming more popular is always good news to affiliate marketers.
If you want to learn how to earn money with the eSports and gaming verticals, read below and learn everything you need to know to run a successful campaign!
The gaming vertical relates to various games and entertainment apps for both mobile and desktop devices. While you could expect selling games to be the main goal of a campaign specific to that niche, it’s not quite the case. The gaming vertical revolves around browser games. Sometimes they work on a subscription basis which makes them great RevShare offers. Other times it’s about installation (CPI) or registration (CPA).
The e-sports vertical is a part of the sports betting vertical. It also works mostly in the same way – during popular tournaments and events, fans all over the world can bet on their favorite teams. If you think ‘it must be a very niche interest’, you might be surprised by this chart of leading eSports games worldwide in 2020 sorted by the cumulative tournament prize pool.
Yes, over the years top players of CS: GO have been awarded nearly 16 million dollars. The leading player alone has won nearly 2 million dollars so far. According to Newzoo’s global eSports market research, in 2017, 588 major esports events generated an estimated $59 million in ticket revenues, up from $32 million in 2016. Later, in 2018, the eSports tournaments have been broadcast to more than 250 million people.
Gaming and eSports aren’t the most talked-about verticals in the context of affiliate marketing. But their potential has been steadily increasing as the years go by. If you’re wondering if there’s even a point in trying out this niche, let’s see what happened to the industry because of the pandemic.
E-sports were popular long before the pandemic. The first tournament took place in 1972 and the price was a year-long subscription to the rolling stones magazine.
This small local event was an inspiration to many others and by the mid-90s (when more people had access to the internet) the tournaments had proper money prizes.
COVID-19 did cause some unexpected hiccups. Live events could no longer be held so revenue from selling tickets has dropped significantly. On the other hand, with more people sitting at home excited about eSports, Twitch (a popular streaming platform), and YouTube gaming, have seen respectively a 10% and 15% increase in viewership. According to BBC, even sportsmen who couldn’t engage in their favorite sports because of the pandemic swapped their steering wheels and footballs for game controllers.
Additionally, according to the State of Online Gaming 2020 research report:
Overall, the revenue of the eSports global market rose by one million dollars from 2020 and 2021 and is predicted to reach 1617.6 million dollars by 2024. The growth was fuelled mainly by global giants such as Coca-Cola, Gucci, or IBM coming into partnerships with esports teams.
And did you know that there are now real-life (physical) eSports betting casinos?
Like athletes worldwide train to take part (and win!) in competitions, esports professionals practice for tournaments. And just like fans all over the world want to best on the wins of their favorite teams, e-sports enthusiasts can bet on wins, points, goals, kills, and even the number of rounds.
And esports betting, as it turns out, has seen massive growth thanks to the pandemic. Games that previously accounted for merely 1% of bets were now nearing 20% and growing. According to a report by Prodege:
So, as an affiliate marketer, it could be an excellent opportunity to earn on the placed bets regardless of your affinity with e-sports. Hopefully, this article will help you do just that. Take a look at the calendar of upcoming e-sport events and note down when are the best times to run your eSports betting campaigns.
As for the range of products you can promote, just about anything related to the gaming industry can be sold through affiliate marketing. Gaming chairs, gaming laptops, gaming mouse pads, gaming keyboards, headphones, desks, accessories, cloud gaming services, key shops, games, and even GPUs (graphics processing units) sometimes as well. These offers only relate to gaming and mostly span across various verticals.
However, it’s very important to note, there are different types of traffic that pair well with those offers. As for social media, bloggers, YouTubers, Twitch streamers and content creators here are the best examples of products to promote:
Zeropark is an ad exchange platform, where affiliates all over the world can purchase traffic to drive to their offers. While this works differently than promoting offers via thematically established media channels, it also pairs well with a certain type of offer, namely, gambling. You don’t need to have a gaming blog or a popular social media channel to make money with gambling offers.
Affiliate marketers can simply join one of the following affiliate programs and make money by purchasing high-quality traffic for their marketing campaigns.
GG.bet accepts any traffic source so there’s no website needed. Also, RevShare starts at 40% and there is a 10-level referral system. It’s really an easy product to advertise. And as a Zeroapark partner, there’s a special bonus waiting for you if you register through Zeropark’s Offer Wall!
PariMatch affiliate program offers flexible commission mode depending on your needs. You can opt for RevShare starting at 25%, CPA up to $100, or a hybrid model. Also, all the necessary materials will be provided for you so you don’t have to worry about creating assets. Currently, PariMatch works in the following countries: RU, UA, BY, KZ, AZ, TJ, KG, IN, BR, NG, TZ, AU, CA, MY, UZ.
Luckbox offers various types of commission – revenue share, CPA, and a hybrid model. They provide their own creatives as well as API integrations for the best and smoothest experience.
22betglobal’s affiliate program boasts over 200+ payment systems which makes it so much easier to advertise. With thousands of live events happening every day, it’s not difficult to attract new clients. Although each affiliate has to negotiate its own terms and conditions, the full support and quick payouts make this affiliate program worth checking out.
As a member of the PremierBet affiliate program, you can earn 30% of the revenue you brought to the platform for the first three months. After that, it comes down to a 10% commission. PremierBet’s affiliate program can pair especially well with a narrow whitelist prepared by Zeropark’s account managers, so don’t be afraid to reach if you choose to try this combination.
- What are the best gaming affiliate programs to promote?
- Affiliate networks with gaming and e-sports offers:
Magda
A lot has changed since the pandemic took over the world. While the affiliate marketing industry wasn’t seriously affected, other industries have seen unexpected growth or have fallen on hard times.
E-sports and the gaming industry were some of the lucky ones. There were many causes for people staying at home. But whether it was unexpected unemployment or home office with a non-demanding job, the video game industry has been booming.
And a new niche becoming more popular is always good news to affiliate marketers.
If you want to learn how to earn money with the eSports and gaming verticals, read below and learn everything you need to know to run a successful campaign!
What are the gaming and esports verticals?
The gaming vertical relates to various games and entertainment apps for both mobile and desktop devices. While you could expect selling games to be the main goal of a campaign specific to that niche, it’s not quite the case. The gaming vertical revolves around browser games. Sometimes they work on a subscription basis which makes them great RevShare offers. Other times it’s about installation (CPI) or registration (CPA).The e-sports vertical is a part of the sports betting vertical. It also works mostly in the same way – during popular tournaments and events, fans all over the world can bet on their favorite teams. If you think ‘it must be a very niche interest’, you might be surprised by this chart of leading eSports games worldwide in 2020 sorted by the cumulative tournament prize pool.
Yes, over the years top players of CS: GO have been awarded nearly 16 million dollars. The leading player alone has won nearly 2 million dollars so far. According to Newzoo’s global eSports market research, in 2017, 588 major esports events generated an estimated $59 million in ticket revenues, up from $32 million in 2016. Later, in 2018, the eSports tournaments have been broadcast to more than 250 million people.
Gaming and eSports aren’t the most talked-about verticals in the context of affiliate marketing. But their potential has been steadily increasing as the years go by. If you’re wondering if there’s even a point in trying out this niche, let’s see what happened to the industry because of the pandemic.
The rise in popularity of eSports during the pandemic
E-sports were popular long before the pandemic. The first tournament took place in 1972 and the price was a year-long subscription to the rolling stones magazine. This small local event was an inspiration to many others and by the mid-90s (when more people had access to the internet) the tournaments had proper money prizes.
COVID-19 did cause some unexpected hiccups. Live events could no longer be held so revenue from selling tickets has dropped significantly. On the other hand, with more people sitting at home excited about eSports, Twitch (a popular streaming platform), and YouTube gaming, have seen respectively a 10% and 15% increase in viewership. According to BBC, even sportsmen who couldn’t engage in their favorite sports because of the pandemic swapped their steering wheels and footballs for game controllers.
Additionally, according to the State of Online Gaming 2020 research report:
Overall, the revenue of the eSports global market rose by one million dollars from 2020 and 2021 and is predicted to reach 1617.6 million dollars by 2024. The growth was fuelled mainly by global giants such as Coca-Cola, Gucci, or IBM coming into partnerships with esports teams.
And did you know that there are now real-life (physical) eSports betting casinos?
Sports betting & e-sports tournaments
Like athletes worldwide train to take part (and win!) in competitions, esports professionals practice for tournaments. And just like fans all over the world want to best on the wins of their favorite teams, e-sports enthusiasts can bet on wins, points, goals, kills, and even the number of rounds.And esports betting, as it turns out, has seen massive growth thanks to the pandemic. Games that previously accounted for merely 1% of bets were now nearing 20% and growing. According to a report by Prodege:
So, as an affiliate marketer, it could be an excellent opportunity to earn on the placed bets regardless of your affinity with e-sports. Hopefully, this article will help you do just that. Take a look at the calendar of upcoming e-sport events and note down when are the best times to run your eSports betting campaigns.
What can you promote?
As for the range of products you can promote, just about anything related to the gaming industry can be sold through affiliate marketing. Gaming chairs, gaming laptops, gaming mouse pads, gaming keyboards, headphones, desks, accessories, cloud gaming services, key shops, games, and even GPUs (graphics processing units) sometimes as well. These offers only relate to gaming and mostly span across various verticals. However, it’s very important to note, there are different types of traffic that pair well with those offers. As for social media, bloggers, YouTubers, Twitch streamers and content creators here are the best examples of products to promote:
- Games (Fortnite, World of Warships, World of Tanks)
- Key shops (Kinguin, Fanatical, Eneba, GamesDeal, CDKeys)
- Game shops (Epic Games, Ubisoft, GameStop, GeekBuying, Humble Bundle)
- Cloud Gaming (GeForce Now, Uplay+)
- Shops for streamers with designs and animations (OWN3D.TV)
- Gadgets (Razer Electronics, Steelseries, Corsair, Acer, Astro Gaming)
- E-sports betting sites (Luckbox, Parimatch)
What is the best gaming affiliate program to advertise in Zeropark?
Zeropark is an ad exchange platform, where affiliates all over the world can purchase traffic to drive to their offers. While this works differently than promoting offers via thematically established media channels, it also pairs well with a certain type of offer, namely, gambling. You don’t need to have a gaming blog or a popular social media channel to make money with gambling offers.Affiliate marketers can simply join one of the following affiliate programs and make money by purchasing high-quality traffic for their marketing campaigns.
GG.bet
We hope GG.bet doesn’t need an introduction. It’s one of the biggest and most popular betting platforms, and also our partner. In GG.bet you can bet on any of the regular, real-life sports but also on countless e-sports. Counter-Strike, Dota 2, League of Legends, or Fortnite are only some of the popular events you can bet on.GG.bet accepts any traffic source so there’s no website needed. Also, RevShare starts at 40% and there is a 10-level referral system. It’s really an easy product to advertise. And as a Zeroapark partner, there’s a special bonus waiting for you if you register through Zeropark’s Offer Wall!
PariMatch
PariMatch is a huge international sports betting platform with over 20 years of experience and a solid selection of eSports matches. You can bet on e-sports such as Counter-Strike, Dota 2, League of Legends, PUBG, or FIFA. PariMatch is also an affiliate sponsor of some of the well-known football and e-sports teams so you can be sure this is a serious business you’re getting into.PariMatch affiliate program offers flexible commission mode depending on your needs. You can opt for RevShare starting at 25%, CPA up to $100, or a hybrid model. Also, all the necessary materials will be provided for you so you don’t have to worry about creating assets. Currently, PariMatch works in the following countries: RU, UA, BY, KZ, AZ, TJ, KG, IN, BR, NG, TZ, AU, CA, MY, UZ.
Luckbox
Luckbox is the main betting platform that treats e-sports as the main event. You can bet on CS: GO, Dota 2, LoL, Overwatch, and all major tournaments apart from sports games. The website provides plenty of stats and live data to make your guessing (or predictions) easier.Luckbox offers various types of commission – revenue share, CPA, and a hybrid model. They provide their own creatives as well as API integrations for the best and smoothest experience.
22betglobal
22betglobal is a betting and gambling platform with a wide variety of events. You can bet on the results of the Olympic disciplines, popular shooter games, and the tournaments from the two most popular e-sport football games. You can also place bets on the most obscure game events. Do you remember Sonic the blue hedgehog? You can now bet on whether he wins the race. Yes, a real-money bet.22betglobal’s affiliate program boasts over 200+ payment systems which makes it so much easier to advertise. With thousands of live events happening every day, it’s not difficult to attract new clients. Although each affiliate has to negotiate its own terms and conditions, the full support and quick payouts make this affiliate program worth checking out.
PremierBet
PremierBet is the perfect choice for Tier 3 GEO from African regions. Although the site focuses on all kinds of real-life sporting events, from the most popular football tournaments to water polo, it’s also got a small section dedicated to e-football.As a member of the PremierBet affiliate program, you can earn 30% of the revenue you brought to the platform for the first three months. After that, it comes down to a 10% commission. PremierBet’s affiliate program can pair especially well with a narrow whitelist prepared by Zeropark’s account managers, so don’t be afraid to reach if you choose to try this combination.
If you want to learn about:
- What are the best gaming affiliate programs to promote?- Affiliate networks with gaming and e-sports offers:
CLICK HERE TO READ THE FULL ARTICLE
Magda
