Search the internet for the Gary Halbert Letter website. There is a letter called Hands on Experience. Search for it. I can't post links yet.
To summarize the letter:
Best thing about the Gary Halbert Letter website... it's free. A great dedication to a truly great man.
To summarize the letter:
- Read the list of books Gary recommends. They are:
- "Scientific Advertising" -by Claude Hopkins
- "The Robert Collier Letter Book" -by Robert Collier
- "Tested Advertising Methods" -by John Caples
- "How To Write A Good Advertisement" -by Victor Schwab
- "The Gary Halbert Letter" (all back issues) -by Gary Halbert
- "The Boron Letters" -by Gary Halbert
- "Break-Through Advertising" -by Eugene M. Schwartz
I personally never read these, but Gary also recommends them:
- "7-Steps To Freedom" -by Ben Suarez
- "The Lazy Man's Way to Riches" -by Joe Karbo
- Copy (handwrite or type) the sales letters Gary recommends you copy. Read the article to get the list.
- Reread the books Gary recommends. Take lots of notes.
- Write out a stack of headlines. Gary recommends specific periodicals, but you can probably supplement that with clickbait leadlines from places like Buzzfeed, TMZ, etc.
- Write your first ad
Best thing about the Gary Halbert Letter website... it's free. A great dedication to a truly great man.