In a nutshell i can say that, SEO, SEM and SMO are the ultimate monetizing sources for your website. Though the techniques may differ for three of them but their core intention is to get more business.
1. Though lots of content is better suited for desktop viewing, you’ll need to prepare for a world where mobile comes first…since that world is already here.
2. Apple Watch – which requires iPhone apps to work and can’t surf the web – may be the first wearable mobile device, but it won’t be the last. When Google Glass and other web-friendly wearables arrive, you’ll want to ensure that your website is prepared.
3. If you’re a website owner, it may be painful to think about, but there are more and more obstacles to monetizing a website than there used to be. That’s not to say the “web is dead,” as some have proclaimed – after all, you’re reading this article on the web – but new difficulties have arisen.
4. Display advertising is the future, but display is changing from ineffective banner ads to autoplay video ads. Here are some indicators that suggest you start looking into new advertising practices
In the past, SEO meant keyword-driven techniques, such as keyword-stuffing and keyword-density. Today’s strategies focus more on high-quality, brand-created content.
Google has emphasized the importance of brands, which almost always rank higher in search. To rank these days, stuffing keyword after keyword into domains, headlines, and content just won’t cut it. You need to create high quality content that keeps people on your site, and create a real brand with a real mission.
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