Hey guys,
Landing pages have many functions but one goal only.
That goal is to make visitors convert.
In many cases, landing pages are the main advert and that’s exactly why they need to be good.
If you want to learn about landing page optimization, read on and discover the best tips, tricks, and tools that will help you increase your landing page conversion rates.
Although there can be all kinds of landing pages depending on the offer, target audience, type of traffic, and other factors, we want to discuss the two ends of the spectrum.
The call to action should be simple and clear, for example, ‘Register for a chance to win ___!’. A visitor needs to know exactly what they need to do to qualify for the prize, and the prize needs to be clearly presented without infringing the campaign guidelines of a network. That last part is especially important as using logos without the brand’s permission can get you in trouble with your ad network.
In short, the simplest form of a landing page should have a clear CTA, a value proposition, and an attention-grabbing part in the form of a survey, scratch card, boxes with hidden content to choose from, and/or a simple sign-up form.
If we take into consideration offers such as crypto, nutra, finance, gambling, or e-commerce, the purpose of the landing page becomes more complex. Your CTA is no longer self-explanatory, and your landing pages need to turn visitors into paying customers. That often takes more convincing.
If you consider your target audience, and the journey a visitor needs to take before they are ready to make a purchase, you will find a couple of points to consider. To start with, an ad with a catchy phrase like ‘Click here to earn thousands overnight!’ explains absolutely nothing. When someone clicks on that ad, it will be your job to explain on the landing page:
What are you offering?
Is there anything special about your offer?
What is the price?
What are the benefits?
Why should the visitor trust you?
And finally, why the need to make the purchase right now!
To sum up, if you’re selling something (e-commerce), need users to subscribe to a service (cams, streaming, nutra), or need the website visitors to make a deposit (gambling, casino, crypto), your conversion rates will be much better if you create an advertorial landing page with a clearly visible call to action. Just like the example below.
Still, sooner or later you will run a campaign that needs a jaw-dropping lander to convert so it’s highly recommended that you don’t skip on this part.
When auditing your landing you need to look at it from your perspective first. If you know a little bit of coding this won’t be a difficult task to do. Check if the page doesn’t have any unnecessary lines of code. Especially if you downloaded the site from a spy tool. Sometimes there can even be malicious code that would steal users from your site to someone else’s offer so it’s important to audit the page with attention to details.
Let’s not forget about optimizing the speed of your landing page. Changing image formats, deleting unused code, and upgrading your hosting are some of the improvements that you can make to decrease your landing page bounce rate and increase the conversion rates.
Lastly, it’s time to look at your page from the perspective of the visitors. Is the page easy to navigate? Are there no spelling mistakes? If it’s a translation, does it sound native? Does the site look professional? Is the CTA button clearly visible? Check the site yourself, read through the text, and think about the needs of the target audience.
Once you walk through the user journey and check your code, it’s time to list what’s wrong.
Most of the pain points of your landing page will not be difficult to spot. The code needs to only reflect the landing page elements necessary for its functioning and the landing page content needs to be as simple as possible without skipping on the necessary parts.
Unfortunately, not all problems are easily spotted and some can only be identified through a/b testing or external tools. While you might not think about something as a problem, e.g. a design element or a color scheme, if you pair the landing page in question with a different one, it might become clearly visible that one has a much higher conversion rate.
After doing all the tests and checks and looking at the landing page from every possible angle you should have a list of potential (or necessary) improvements. If you know how to code, you probably don’t need any instructions here. Just keep the code simple and minimalistic but don’t forget about additional helpful bits such as a subscription collection script or interactive elements.
But, not every entrepreneur needs to know how to code, however useful that skill might be. So if you’re in that second group you will need affiliate marketing tools. This brings us to our next section.
The tools mentioned below, including the examples, are suggestions taken out of a vast pool of great, recommendation-worthy tools and websites. There are plenty of affiliate marketing strategies, hence, the recommendations for tools will be different depending on who you ask.
Nevertheless, here are the tools you should use to improve your landing page conversion rates.
It is also thanks to trackers that you can do a/b testing. If you’re unsure what website visitors would find more clickable, in terms of the headline, product description, home page colors, or the placement of the call to action button, trackers will let you play with the parameters of your campaigns so you can compare the results and discover the winner.
The point of tools such as Crazy Egg, Smartlook or Hotjar, is to give you additional insights about the customer journey and if you want to adopt the best practices for landing page optimization, a behavior analytics tool should be in your arsenal.
If you are advertising a product for which you prepared a complex blog-post-style landing page with a headline, product description, CTA button, timer, and a good-looking domain, you should definitely do some SEO.
You can use tools such as Ubersuggest, SEMrush, or Answer the Public to improve your landing page by adding keywords/angles that are most commonly searched for.
If the answer is no (as it should be), you need to make sure your loading speed is up to par. You can do this by using some of the freely available websites such as Page Speed Insights. They will take a couple of seconds to run a check on your site and tell you what’s wrong. Including the tips for landing page optimization.
Once you know exactly what to do it’s time to simply do it.
The point of investing money into a landing page builder is to gain access to a powerful tool that will make the process of landing page optimization significantly easier. Whether you’re building a business or running basic affiliate campaigns, you need to reach the right target audience and gain customers.
A landing page builder such as PureLander or LanderLab will give you unlimited options of adjusting and improving the customer experience. What you’ll find there are not only ready-made templates and various conversion rate improving scripts such as back-button, lead generation pop up, or auto redirects but also flexibility to design any landing page you want.
You can use the drag and drop editor to build a page from scratch but also to make small adjustments and alternate versions for a/b testing and overall optimizing your landing pages.
Magda
Landing pages have many functions but one goal only.
That goal is to make visitors convert.
In many cases, landing pages are the main advert and that’s exactly why they need to be good.
If you want to learn about landing page optimization, read on and discover the best tips, tricks, and tools that will help you increase your landing page conversion rates.
How to design a great landing page?
A landing page might not be the same as a website but it doesn’t mean you should skip on the design and planning elements. It might not have tabs and sections or outgoing links but it has a mighty purpose – to bring you conversions.Although there can be all kinds of landing pages depending on the offer, target audience, type of traffic, and other factors, we want to discuss the two ends of the spectrum.
★ Simple design for lead generation/email collection
The simplest offers that usually belong to the surveys and sweeps vertical, often utilize landing pages with straightforward designs. The purpose of such a landing page is to offer a chance to win something in exchange for filling out a survey, spinning a wheel, or just ‘signing up’ by leaving one's email address and some basic data.The call to action should be simple and clear, for example, ‘Register for a chance to win ___!’. A visitor needs to know exactly what they need to do to qualify for the prize, and the prize needs to be clearly presented without infringing the campaign guidelines of a network. That last part is especially important as using logos without the brand’s permission can get you in trouble with your ad network.
In short, the simplest form of a landing page should have a clear CTA, a value proposition, and an attention-grabbing part in the form of a survey, scratch card, boxes with hidden content to choose from, and/or a simple sign-up form.
★ Advertorials for selling products and services
On the other end of the spectrum, we have landing pages in the form of a blog post, article, web page, or a review. They are also known as advertorials. While in the case of simple offers that don’t require upfront payment, simplicity works in favor of your landing page, when there are serious purchases involved you need to anticipate the needs and questions of the visitors.If we take into consideration offers such as crypto, nutra, finance, gambling, or e-commerce, the purpose of the landing page becomes more complex. Your CTA is no longer self-explanatory, and your landing pages need to turn visitors into paying customers. That often takes more convincing.
If you consider your target audience, and the journey a visitor needs to take before they are ready to make a purchase, you will find a couple of points to consider. To start with, an ad with a catchy phrase like ‘Click here to earn thousands overnight!’ explains absolutely nothing. When someone clicks on that ad, it will be your job to explain on the landing page:
What are you offering?
Is there anything special about your offer?
What is the price?
What are the benefits?
Why should the visitor trust you?
And finally, why the need to make the purchase right now!
To sum up, if you’re selling something (e-commerce), need users to subscribe to a service (cams, streaming, nutra), or need the website visitors to make a deposit (gambling, casino, crypto), your conversion rates will be much better if you create an advertorial landing page with a clearly visible call to action. Just like the example below.
How to optimize your landing page for conversions?
Now onto the most important part. No matter what landing page design you go for, if you want to optimize your landing page conversion rate you need to optimize your landing page looks, design, elements, and copy. There are many ways to do that though if you have a particularly simple design some tips might not apply to you.Still, sooner or later you will run a campaign that needs a jaw-dropping lander to convert so it’s highly recommended that you don’t skip on this part.
Audit your landing page
When auditing your landing you need to look at it from your perspective first. If you know a little bit of coding this won’t be a difficult task to do. Check if the page doesn’t have any unnecessary lines of code. Especially if you downloaded the site from a spy tool. Sometimes there can even be malicious code that would steal users from your site to someone else’s offer so it’s important to audit the page with attention to details.Let’s not forget about optimizing the speed of your landing page. Changing image formats, deleting unused code, and upgrading your hosting are some of the improvements that you can make to decrease your landing page bounce rate and increase the conversion rates.
Lastly, it’s time to look at your page from the perspective of the visitors. Is the page easy to navigate? Are there no spelling mistakes? If it’s a translation, does it sound native? Does the site look professional? Is the CTA button clearly visible? Check the site yourself, read through the text, and think about the needs of the target audience.
Once you walk through the user journey and check your code, it’s time to list what’s wrong.
Identify the problems
Most of the pain points of your landing page will not be difficult to spot. The code needs to only reflect the landing page elements necessary for its functioning and the landing page content needs to be as simple as possible without skipping on the necessary parts.Unfortunately, not all problems are easily spotted and some can only be identified through a/b testing or external tools. While you might not think about something as a problem, e.g. a design element or a color scheme, if you pair the landing page in question with a different one, it might become clearly visible that one has a much higher conversion rate.
Implement the solutions
After doing all the tests and checks and looking at the landing page from every possible angle you should have a list of potential (or necessary) improvements. If you know how to code, you probably don’t need any instructions here. Just keep the code simple and minimalistic but don’t forget about additional helpful bits such as a subscription collection script or interactive elements.But, not every entrepreneur needs to know how to code, however useful that skill might be. So if you’re in that second group you will need affiliate marketing tools. This brings us to our next section.
What landing page optimization tools should you use?
If you want to optimize your landing page for maximum affiliate conversions you will definitely need some tools. There are usually both paid and free options that can be used by internet users with various degrees of tech skill. Starting from none, of course.The tools mentioned below, including the examples, are suggestions taken out of a vast pool of great, recommendation-worthy tools and websites. There are plenty of affiliate marketing strategies, hence, the recommendations for tools will be different depending on who you ask.
Nevertheless, here are the tools you should use to improve your landing page conversion rates.
Affiliate ad trackers
Tracking solutions are multifunctional tools that gather data. You can start with tracking the landing page views and the clicks on your CTA button but most advanced trackers (such as Voluum or RedTrack) will allow you to track other data metrics such as average time on page, where the data is coming from, conversion rate, sign-ups to your email list, and more.It is also thanks to trackers that you can do a/b testing. If you’re unsure what website visitors would find more clickable, in terms of the headline, product description, home page colors, or the placement of the call to action button, trackers will let you play with the parameters of your campaigns so you can compare the results and discover the winner.
Behavior analytics tools
Heatmaps are a great example of such a tool. Depending on your marketing strategy and the type and complexity of your landing page, getting insights into the behavior of your site visitors can be very beneficial. Sometimes, identifying what spot on the page gets the most attention from a customer can bring immediate results.The point of tools such as Crazy Egg, Smartlook or Hotjar, is to give you additional insights about the customer journey and if you want to adopt the best practices for landing page optimization, a behavior analytics tool should be in your arsenal.
SEO tools
Despite keyword research being helpful for all kinds of affiliate marketing, you might not need an SEO tool for sweepstakes landing page optimization. SEO tools are best for conversion rate optimization on blogs, websites, and blog posts where the effectiveness of your ads depends on how many visitors are coming to your site on a daily basis.If you are advertising a product for which you prepared a complex blog-post-style landing page with a headline, product description, CTA button, timer, and a good-looking domain, you should definitely do some SEO.
You can use tools such as Ubersuggest, SEMrush, or Answer the Public to improve your landing page by adding keywords/angles that are most commonly searched for.
⏱ Page speed optimization
I hope we don’t have to explain why focusing on the load speed of the site is a crucial part of landing page optimization. It has already been proven that about 40% of visitors will leave a landing page if they had to wait for it to load for longer than 3 seconds. Do you really want to lose so many potential customers to a slow website?If the answer is no (as it should be), you need to make sure your loading speed is up to par. You can do this by using some of the freely available websites such as Page Speed Insights. They will take a couple of seconds to run a check on your site and tell you what’s wrong. Including the tips for landing page optimization.
Once you know exactly what to do it’s time to simply do it.
Landing page builder
Last but not least, a landing page builder. If you want to design converting landing pages, using a lander builder becomes a necessity. Well, it’s either that or coding, so take your pick.The point of investing money into a landing page builder is to gain access to a powerful tool that will make the process of landing page optimization significantly easier. Whether you’re building a business or running basic affiliate campaigns, you need to reach the right target audience and gain customers.
A landing page builder such as PureLander or LanderLab will give you unlimited options of adjusting and improving the customer experience. What you’ll find there are not only ready-made templates and various conversion rate improving scripts such as back-button, lead generation pop up, or auto redirects but also flexibility to design any landing page you want.
You can use the drag and drop editor to build a page from scratch but also to make small adjustments and alternate versions for a/b testing and overall optimizing your landing pages.
If you want to find out:
- What is a good landing page conversion rate?
- How to optimize your landing page for SEO?
- Best practices for landing page optimization;
CLICK HERE TO READ THE FULL ARTICLE Magda
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