How to Segment Your Traffic to Increase Conversions

[Susan]

Hi ALL,
any suggestions how do you segment your incoming traffic? Different visitors have different needs and you should properly segment incoming traffic to improve performance and get higher conversion rates. Let`s see our top 5:

1. Source - it is important to know where is the best traffic coming from
2. Geographical Area - geo-targeting based on a particularly country can change a lot
3. New/Returning visitors - adapt your LP differently for new and for returning visitors
4. Day/Night Parting - leverage from visitors behaves differently during the day and the night
5. Desktop / Mobile - create different LP for computers and for tablets/phones

Look forward to your ideas

 

[MxyzptlkFishStix]

I use surveys. What better way to know what someone is seeking than to "give them" the means to tell you.