How to track conversion rates for CPA offers?

[Kay Huang]

When set up a Bing PPC campaign, you get lots of metrics like CPC, CTR, etc. But to track conversion rate you have to put some code into the thankyou page. And when you are promote a CPA offer from a affiliate network, you don't have access to the thankyou page code. So there's no way to track conversion rate?

 

[azgold]

I actually don't know the answer to that. You may have to rely on your network stats for conversions, can't imagine what else you could do without access to the advertiser's page.

@Dead Pool , you around, do you know the answer to Kay's question?

Are they letting you direct link? Just curious.

 

[lumeire]

Hi @Kay Huang

As far as I know unfortunately you can't directly track conversion rates in BingAds with CPA. You'd just have to compare your own stats with the stats Bing provides.

Although if you have a landing page, you can set clicks to your actual offer page as your conversion goal and track this. Pretty useful for analyzing how effective your landing page is.

 

[npqArif]

Maybe try voluum or thrive? These are good tools for tracking conversions, checking your LP CTR and much more.

 

[Mak Adang]

If your cpa network have (pixel code or postback tracking) you can track conversion rates.