Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That?s why it is so important for search marketers to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI, even as these tough economic times are shredding your budgets?
Measurement. Better yet, effective measurement. Because, as we all know, you can?t improve what you don?t accurately measure.
If you?re like most search marketers, you?ve often wished for more insight into your campaigns than what AdWords alone can provide. You may also be looking for a ?one-stop? place to analyze all of your PPC data from all engines and efforts. Recent upgrades and enhancements to Google Analytics make both possible.
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