How we have tripled our CTR on landing page (Lots of pictures inside!)

[Bloody Tourist]

Thanks Johnny for very nice sharing. But for the Winning Landing Page, whatever yes or no button clicked by visitor all send to the offer page, right?

Curious about this too...

 

[johnnygood]

Aye so here are the results of our split test.


First of all our basic landing page had 0,74% of CTR which is pretty low and not profitable no matter what we would be selling


Winning Landing Page was number 15th with CTR 6.77% so as we can see we managed to increase CTR by a lot with simple question to our users to
increase engagement.

2nd place goes to landing page number 4th with CTR of 3.76% we had a red header over here

3rd place goes to landing page 9 with 2 security buttons CTR of this one was 3.05%.

Some of landing pages that are worth testing with CTR>3%

#18 3.03%

#7 3.01%

Some other conclussions.
-With this test we see that there's no difference between number of lines in header.
-There is a huge difference between using lot's of security logos and only 2 of them (#7 at 1,50% and #8 at 3.05%)
-element which actually lowered CTR for us was warning sign #18
-coupon tag has increased CTR for us with female demo #16
-boarding was kinda netural element that increases by a bit CTR but doesn't affect position of other elements #4
-users are clicking more on continue button instead of final action on a button.

 

[giagiafi]

Great post, thank you!

 

[alfredoivan]

This is priceless! Huge value on this post.

 

[kunawatc]

Thank you so much

 

[Tyler1]

Love this please add some more for us especially on PPV,

 

[ash213]

very good thread. cheers.

 

[psykopulp]

Great thread, what happens if you put 2 security buttons on the YES NO winning landing ?

 

[hannibal lecter]

Can't wait to see results

 

[kulwantnagi]

Oh my goodness. I cannot explain my happiness in words after going through this awesome post. I have saved this complete page in my laptop (who knows that this page will stay here forever ).

Thanks a ton for this great guide/case study.

 

[knector]

Great thread, what happens if you put 2 security buttons on the YES NO winning landing ?

I thought about the same thing, would be nice to know, maybe they would contradict each other.

 

[tygrscott]

This is fantastic. Exactly what I was looking for as I learn LP design and triggers.

 

[abuhanifa]

Wow , awesome content .

 

[paulpurebits]

thanks m8. this is a great thread and verry well explained with photos that show's how to do it in the right way.

 

[hypefree]

I love it how people demand to loose weight without dieting and excessive while eating more then before and siting on the couch and watching TV. Just kidding a bit but yes I see see that most landers are like this or heading in this direction in the diet niche.

But thanks for sharing.

 

[qureyoon]

Soon we will share results with you......

Any chance to re-upload the images?

Thanks!