In our community, it's common to brag about gambling spill cases. ‘Look, we made $90,000 on PWA-apps or “our app lasted in the store for 3 months” - all this, of course, sounds great. However, these cases remain one-offs - for example, I never managed to achieve anything tangible more than a 60% ROI before slipping into losses again.
After several years in affiliate marketing, I’ve tried countless traffic sources and verticals, but for the last two years, I've been working exclusively with Facebook* and TikTok, and I never work with gambling although I have access to affiliates with closed-offers and ‘excellent conversion’ on the product, as well as direct advertisers. None of it gives me the results I want.
The key vertical I'm working with now is mVas, and today I'm going to share my unpopular opinion: mobile subscriptions surpass gambling, and the apps I'm pouring traffic into perform better than most gambling campaigns. In this article, I'll explain what happened, break down my system, and share a recent case study with ROI 100%.
How I Left Gambling and Why I Chose mVas?
I used to be in the gambling team, running Facebook traffic to web-view apps - this was before the storm of stores, so our main issues were:
The main point of mVas compared to any other popular vertical is the complete absence of the above-mentioned gambling issues. There's nothing like ‘oh, someone's peeked at my approach’ or ‘this approach is outdated’ because the same tactics are shed for months and provide stable numbers. There are no holds, no competition - none of that.
If we dig deeper, there are two types of mVas campaigns: driving traffic to a landing page and driving traffic to an app. The latter is more native: the user will still land on a page, but only after installing the app and opening it. Such applications manage to live long enough to bring income before being banned, and you usually don't have to pay for them - for example, for example, I get them directly from my advertiser.
mVas is, again, not gambling, so there are no impossible conditions for pouring traffic directly into the ads. The advertiser's payout is always higher than a partner program’s because the partner programs simply resell the same offer. Some more obvious benefits - direct advertisers gives bonuses like fast payments, access to accounts with low commissions, agency accounts, and, of course, applications
Unlike gambling, apps under mVas rarely fall under the wave of bans - they work without interruptions and are available to the user. Those who have run campaigns on Android know what I’m talking about: you share an app, launch the ads, and an hour later a bot comes knocking - the app is already banned. You take a new app and share it to your account again, but now you get a bar with a ban on your FB account*, and so on.
I didn’t reinvent the wheel and used the same approach I usually do. The main geos for the traffic were Kuwait (KW), Saudi Arabia (SA), Qatar (QA), Oman (OM), and sometimes Europe. I also use other geos, but only if they work well with my setup. By sources the same standard - Facebook*, TikTok.
Below is a screenshot of FB* spread with Ads Manager. Here you can see that it took a little less than $11,000 to pour in:
For iOS apps, I set up campaigns for installs or registrations, depending on how the app is set up in the traffic source. Campaigns are ideally run on registrations, but even on installs you can get good results, the traffic itself runs directly to the official store. With Android apps it's easier: the goal of the campaign is always in-app registration.
I track directly with the advertiser, , Keitaro is not necessary here. The output is an average CR of 15% and $22,783 revenue - a simple calculation gives us ROI = 109%.
Moderation on Facebook* is now quite simple, creatives are easily passed. TikTok, however, is trickier. If you don't spend enough time in the account, the campaign will likely be blocked right at launch.
Both static images and video work, the selection of creatives depends on the theme of the app itself. In this particular case, I was promoting a movie app – the main message was simple: download and watch any movies in high quality.
To attract users to install the app, I showcased images from popular films in the creatives and used collages where several covers were visible at once. As I said, the text is almost identical everywhere: download the app, and get access to a huge number of films and TV series instantly.
Most of the creatives can be made without a designer. I create static visuals in Figma and videos in CapCut.
When I was checking spy service earlier and noticed such creatives, I didn't see any profit - I myself churned out the source as best I could on the AliExpress appa few years ago. But in mVas, we're not paid per install, understandably. A user goes this way:
That's all for now, good luck to everyone interested in the idea of mVas. You can ask me questions in telegram in my profile or right here on forum. Thanks for reading!
After several years in affiliate marketing, I’ve tried countless traffic sources and verticals, but for the last two years, I've been working exclusively with Facebook* and TikTok, and I never work with gambling although I have access to affiliates with closed-offers and ‘excellent conversion’ on the product, as well as direct advertisers. None of it gives me the results I want.
The key vertical I'm working with now is mVas, and today I'm going to share my unpopular opinion: mobile subscriptions surpass gambling, and the apps I'm pouring traffic into perform better than most gambling campaigns. In this article, I'll explain what happened, break down my system, and share a recent case study with ROI 100%.
How I Left Gambling and Why I Chose mVas?
I used to be in the gambling team, running Facebook traffic to web-view apps - this was before the storm of stores, so our main issues were:
- Drop in traffic quality with FB after scaling advertising campaign with ad sets doubles at volumes;
- Long holds, constant testing of new offers to find something that converts.
- Payouts issues and insane competition in certain geos.
The main point of mVas compared to any other popular vertical is the complete absence of the above-mentioned gambling issues. There's nothing like ‘oh, someone's peeked at my approach’ or ‘this approach is outdated’ because the same tactics are shed for months and provide stable numbers. There are no holds, no competition - none of that.
If we dig deeper, there are two types of mVas campaigns: driving traffic to a landing page and driving traffic to an app. The latter is more native: the user will still land on a page, but only after installing the app and opening it. Such applications manage to live long enough to bring income before being banned, and you usually don't have to pay for them - for example, for example, I get them directly from my advertiser.
What's the Theme of the App for the Campaign?
Any. You can take a variant that suits the type of traffic you have learned to acquire: for example, games, maps and Navi, films, various utilities or translators on the phone- there are mVas apps for any scenario.Why I Work with a Direct Advertiser
mVas is, again, not gambling, so there are no impossible conditions for pouring traffic directly into the ads. The advertiser's payout is always higher than a partner program’s because the partner programs simply resell the same offer. Some more obvious benefits - direct advertisers gives bonuses like fast payments, access to accounts with low commissions, agency accounts, and, of course, applications
About apps suspended
Unlike gambling, apps under mVas rarely fall under the wave of bans - they work without interruptions and are available to the user. Those who have run campaigns on Android know what I’m talking about: you share an app, launch the ads, and an hour later a bot comes knocking - the app is already banned. You take a new app and share it to your account again, but now you get a bar with a ban on your FB account*, and so on.
mVas Apps in the App Store
mVas-apps, according to my experience, live longer and pay off faster - mainly because no one expects the user to make a deposit and return to the app. It's almost unreal to get banned on iOS, the situation with Android is a bit worse in this respect, and you earn money right now, in the moment.Now about the case with 100% ROI: how and how much I earned and what approach I used
I didn’t reinvent the wheel and used the same approach I usually do. The main geos for the traffic were Kuwait (KW), Saudi Arabia (SA), Qatar (QA), Oman (OM), and sometimes Europe. I also use other geos, but only if they work well with my setup. By sources the same standard - Facebook*, TikTok.
Below is a screenshot of FB* spread with Ads Manager. Here you can see that it took a little less than $11,000 to pour in:
For iOS apps, I set up campaigns for installs or registrations, depending on how the app is set up in the traffic source. Campaigns are ideally run on registrations, but even on installs you can get good results, the traffic itself runs directly to the official store. With Android apps it's easier: the goal of the campaign is always in-app registration.
I track directly with the advertiser, , Keitaro is not necessary here. The output is an average CR of 15% and $22,783 revenue - a simple calculation gives us ROI = 109%.
Moderation on Facebook* is now quite simple, creatives are easily passed. TikTok, however, is trickier. If you don't spend enough time in the account, the campaign will likely be blocked right at launch.
Examples of creatives
Both static images and video work, the selection of creatives depends on the theme of the app itself. In this particular case, I was promoting a movie app – the main message was simple: download and watch any movies in high quality.
To attract users to install the app, I showcased images from popular films in the creatives and used collages where several covers were visible at once. As I said, the text is almost identical everywhere: download the app, and get access to a huge number of films and TV series instantly.
Most of the creatives can be made without a designer. I create static visuals in Figma and videos in CapCut.
The Funnel: How It Works
When I was checking spy service earlier and noticed such creatives, I didn't see any profit - I myself churned out the source as best I could on the AliExpress appa few years ago. But in mVas, we're not paid per install, understandably. A user goes this way:
- Sees an ad for the app with a call to action, like "download this app and translate text from any language using your phone's camera in seconds";
- Goes to the official (which is very important) store and downloads the application from there, enters it;
- The app direct user to the landing page with a mobile subscription - for example, a film service;
That's all for now, good luck to everyone interested in the idea of mVas. You can ask me questions in telegram in my profile or right here on forum. Thanks for reading!
