IAB Releases Ethical Merchant Charter

[Linda Buquet]

The IAB Affiliate Marketing Council in the UK has released a new best practice initiative for merchants to encourage better relationships with affiliates. This sounds like something we should have here in the US as well. Maybe a job for the <a href="http://www.performancemarketingalliance.com/">PMA</a>?

<strong><a href="http://www.iabuk.net/en/1/iabreleasesethicalmerchantcharter120809.mxs">IAB releases ethical merchant charter</a></strong>

The IAB Affiliate Marketing Council (AMC) has released an Ethical Merchant Charter, to promote greater transparency in the industry and ensure better relationships between publishers and merchants. This is the second significant best practice initiative from the AMC this year, who in January launched their best practice guidelines for online voucher codes...

The guidelines – created and approved by all members of the council - address the following issues:

* Greater transparency on why sales get deleted
* Deduplication
* Guidance on what type of affiliates to work with
* What merchants should pay for
* Recommended notice periods

<a href="http://www.iabuk.net/en/1/iabreleasesethicalmerchantcharter120809.mxs">More</a>...