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Hmmm.....which one(s)?

Guess I'd have to say that it changed the more I learned. I never engaged in numbers 2, 3 or 4, that wasn't/isn't me. The rest I worked or matured my way through as I learned.

At various times and junctures, I'd ask for help from my AM or this forum, depending on what I was looking for help with.

@RMSR , great topic!
 
Affiliate Marketing Stats You Can’t Ignore in 2025


A $16 Billion Industry – Affiliate marketing has grown 83% since 2017, with spending expected to hit $15.7 billion by the end of 2024!


US Leads the Way – American businesses account for 60% of global affiliate spending, nearing $10 billion in 2024.


Still Growing Fast – The industry is set to grow 18.86% annually, reaching $40 billion by 2032.


Marketers Love It83% of marketers use affiliate marketing to boost brand awareness.


Gaining More Importance80% of marketers believe affiliate marketing is becoming a bigger priority.


Retail Rules44% of affiliate revenue comes from retail, followed by telecom/media (25%) and travel (16%).


Fashion Takes the Lead – The most popular niche in affiliate marketing, owning 23.27% of programs.


Flat Fees Dominate – Nearly 49% of programs pay a flat rate, while 42% offer percentage-based commissions.


Most Earn Under $10K – While some affiliates make six figures, 57.6% earn less than $10K per year.


Why It Works – Marketers say affiliate marketing’s biggest strengths are clear value (28%), diverse partnerships (24%), and transparency.


Pre-Purchase Power – Over 50% of marketers use affiliate marketing at all stages of the buyer journey.


A Top Acquisition Channel54% of marketers rank it in their top three channels, and 20% say it’s #1.


Big Budgets at Play – A quarter of marketers spend 21%-60% of their total budgets on affiliate marketing.


Fraud Costs Billions – Affiliate fraud made up 17% of all affiliate traffic, causing $3.4 billion in losses in 2022. Watch out for fake traffic!


Amazon Associates Leads the Pack – The largest affiliate network, with nearly 1 million partners and 21.65% market share.


High-Quality Leads52% of marketers say affiliate programs bring in great prospects, boost loyalty, and improve transparency.


Consumers Trust Affiliates56% of online shoppers have bought products through affiliate sites like Groupon and Wirecutter.


Affiliate Managers Earn Well – US salaries range from $51K to $91K, with total compensation hitting $152K!


Affiliate marketing isn’t just booming—it’s here to stay!

Join today: EngageBay Affiliate Program
 
THE HISTORY OF AFFILIATE MARKETING

Affiliate marketing's roots lie in the late 1980s with William J. Tobin and PC Flowers & Gifts, who pioneered the concept of online referral commissions, later patented in 2000, paving the way for the modern affiliate marketing landscape.

Here's a more detailed look at the history of affiliate marketing:
  • 1989: The Birth of the Idea:
    William J. Tobin, founder of PC Flowers & Gifts, is credited with conceptualizing and implementing the first affiliate program for the web, launching his online flower shop on the Prodigy network.

  • Prodigy Network and PC Flowers & Gifts:
    PC Flowers & Gifts was one of the first e-commerce services on Prodigy, and Tobin's affiliate program, where Prodigy received a commission for every sale, proved to be a financial success, generating millions in profits.

  • 1996: Tobin's Patent Application:
    Recognizing the potential of his concept, Tobin applied for a patent on affiliate marketing and tracking, which was granted in 2000.

  • 1998: Emergence of Affiliate Networks:
    As affiliate marketing gained traction, companies like Commission Junction (CJ) and ClickBank emerged as intermediaries, connecting advertisers with affiliates and providing tools for managing affiliate programs and tracking sales.

  • Amazon Associates Program:
    Amazon, another early adopter of affiliate marketing, launched its Amazon Associates Program, allowing individuals to link to Amazon products and earn commissions on sales generated through their links.

  • Growth and Evolution:
    The history of affiliate marketing has closely followed the growth of the internet, with the rise of social media, blogging, and other online platforms further fueling its popularity.

  • Key Players and Networks:
    Besides Commission Junction and ClickBank, other notable affiliate networks include ShareASale, which focuses on providing a user-friendly platform for small and medium-sized businesses.
Join today: EngageBay Affiliate Program
 
Influencer partnerships are a powerful way to boost brand visibility and drive sales in affiliate marketing. When influencers endorse your products, their audience is more likely to trust and engage with your brand. Successful collaborations go beyond simple promotions—aligning values and creating meaningful campaigns ensures authenticity and stronger connections.

Leveraging a CRM like EngageBay can help streamline influencer outreach, track performance, and manage partnerships effectively, making your affiliate strategy more organized and impactful.

Influencer Partnerships - Affiliate Marketing.png


Join today: EngageBay Affiliate Program
 
Fun Fact Alert!

By 2028, U.S. affiliate marketing spending is expected to hit a whopping $16 billion—that’s a lot of commission checks! With brands doubling down on performance-based marketing (because who doesn’t love paying for actual results?), affiliate programs are seeing serious cash flow, especially in ecommerce, finance, and SaaS. So, if you haven’t jumped on the affiliate marketing train yet, now might be a good time—it’s leaving the station fast!

Affiliate-marketing-boom-infographic.png



Join today: EngageBay Affiliate Program
 
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