Seeking Help Is a 7% CTR on my Landing Page Good? Seeking Tips to Improve!

[JasonFX]

Hey everyone,

I’m currently running adult traffic campaigns through TrafficJunky, and I’m seeing around a 7% CTR on my landing page. I'm trying to gauge if this is a solid number for this type of traffic or if there's room for improvement.

For those experienced with adult traffic, is 7% considered a good CTR? I’ve heard various benchmarks, but it’s hard to find a reliable range for this niche.

Also, if you have any advice on how I could increase my CTR, I’d love to hear it. So far, I've tried A/B testing different headlines and images, but I’m not sure what else might make a big difference. Any tips on copywriting, layout adjustments, or other tweaks that have worked for you?

Thanks for any insights!

 

[Graybeard]

That was about my median CTR with adult (XXX) traffic a while ago. I thought that was OK.
However, when I broke the CTR to the LP by the ad placements site, the CTR ranged from ~25% to as low as 3%
With enough actual CR data you could maybe segment the ad placements better (perhaps).

 

[T J Tutor]

Any tips on copywriting, layout adjustments, or other tweaks that have worked for you?

7% is fairly respectable from what I've seen with adult.

As for copy and layout, are you adjusting the landers for colloquial language differences?

Have you researched the currently successful funnels with an intelligence platform like AdPlexity?