Seeking Help Is a 7% CTR on my Landing Page Good? Seeking Tips to Improve!

[JasonFX]

Hey everyone,

I’m currently running adult traffic campaigns through TrafficJunky, and I’m seeing around a 7% CTR on my landing page. I'm trying to gauge if this is a solid number for this type of traffic or if there's room for improvement.

For those experienced with adult traffic, is 7% considered a good CTR? I’ve heard various benchmarks, but it’s hard to find a reliable range for this niche.

Also, if you have any advice on how I could increase my CTR, I’d love to hear it. So far, I've tried A/B testing different headlines and images, but I’m not sure what else might make a big difference. Any tips on copywriting, layout adjustments, or other tweaks that have worked for you?

Thanks for any insights!

 

[Graybeard]

That was about my median CTR with adult (XXX) traffic a while ago. I thought that was OK.
However, when I broke the CTR to the LP by the ad placements site, the CTR ranged from ~25% to as low as 3%
With enough actual CR data you could maybe segment the ad placements better (perhaps).

 

[T J Tutor]

Any tips on copywriting, layout adjustments, or other tweaks that have worked for you?

7% is fairly respectable from what I've seen with adult.

As for copy and layout, are you adjusting the landers for colloquial language differences?

Have you researched the currently successful funnels with an intelligence platform like AdPlexity?

 

[wesleymendes]

I have campaigns that have a CTR of 27.6% and bring me fewer conversions than others with a CTR of 5.7%. I always do the following analysis: I compare the creative's CTR with the landing page's CTR. What I've noticed over the years is that some creatives - and here I'm referring exclusively to adult traffic platforms - have high CTRs, are good at attracting clicks, but when the visitor reaches the LP, they leave. Having a creative that attracts clicks is essential, but if the creative and LP are not strictly aligned, the process breaks down and we lose the visitor. If I'm starting an offer with new creatives and LPs, I use more open targeting and a lower bid to capture traffic and collect data, before being more aggressive